655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

April 4th, 2022

Pure Table Top Selects Centric PLM to Support “Year of Information”

Leading supplier of ceramics and glassware partners with Centric Software® to streamline product development and power growth

CAMPBELL, Calif., April 5, 2022 – Pure Table Top, the UK-based specialist supplier of ceramics and glass, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded at Tanith Sellicks kitchen table in 2014, Pure Table Top’s mission is simple; to lead the way in design and innovation across the ceramic, glass and home accessories market. They work closely with retailers and brands in the UK South Africa, New Zealand, Australia and Canada and source from factories around the world. They supply only the highest quality products for retail and online and deliver over three million items across the globe every year.

Pure Table Top doubled in size over the past two years and they needed a digital transformation solution to manage information, streamline product development and support category expansion. “As we’ve grown, we’ve had more difficulty with data and processes,” says Geoff Mann, Head of Operations at Pure Table Top. “We have been focusing on improving our systems and PLM enables us to streamline our design and product development.”

Pure Table Top discovered Centric PLM in their pursuit to obtain B Corporation(™) Certification. Companies in the B Corp(™) community meet the highest verified standards of social and environmental performance, transparency and accountability. “Our sustainability officer originally came across PLM whilst researching tools to track our carbon footprint and record factories green credentials,” shares Mann. “However, we quickly realized Centric PLM could bring together our sourcing, design and product development in one place.”

Pure Table Top had a smooth and rapid implementation, going live in January of this year. “The Centric team was supportive, they facilitated the rollout really well and gave us advice on how Centric PLM could work for us,” shares Mann.

Pure’s product development and account management teams have started to adopt Centric PLM and are already realizing benefits. “Before Centric PLM our product information was scattered in emails, spreadsheets and different systems and a lot of time was wasted with duplication of work and manual data entry,” says Mann. “We can already see how Centric PLM will be able to help us drive efficiencies in communication and collaboration with one source of the truth.”

“Centric PLM will help us with range plans and design presentations” adds Mann. “The information stored in PLM will allow our teams to collaborate and share ideas in ways we have never been able to before.”

The company has coined 2022 the Year of Information for Pure Table Top, with Centric playing a major role. Looking to the future, Pure can see greater opportunities for growth. “We can see further potential for PLM to benefit our business,” says Mann. They expect to expand Centric PLM to factories and use it to streamline the packaging process, reduce the number of samples produced and decrease carrier costs.

“We are thrilled that Pure Table Top has chosen Centric Software as a partner in their digital transformation journey,” says Chris Groves, President and CEO of Centric Software. “We look forward to working with them in their pursuit to becoming a more sustainable company leading the way in home accessory design and innovation.”


Learn more about Centric PLM 

Request a Demo


Pure Table Top (

Pure Table Top was founded in 2014, and is a specialist supplier of ceramics and glass. They work closely with major UK retailers and brands, as well as global retailers based in New Zealand, Australia, Canada and South Africa.

Pure Table Top is based in their beautiful showroom, The Cherry Shed, in the heart of the Leicestershire countryside. Their mission is simple; to lead the way in design and innovation across the ceramic, glass and home accessories market. They supply only the highest products for retail and online and deliver over three million items across the globe every year.

The Pure Table Top team designs, develops and innovates. Sourcing from factories around the world, they are highly experienced with their backgrounds spanning from retail buying, design and merchandising. They thrive on giving employees an inclusive working environment, in which they have access to development opportunities and in which their voices are heard and valued every day.


Pure Table Top is a specialist supplier of ceramics and glass. They work closely with retailers and brands in the UK and around the world, including South Africa, New Zealand, Australia and Canada.


Taking pride in their quality and value for money, they work closely with their factories and customers alike to design and deliver excellence.


Their team is highly experienced, with team members from retail buying and merchandising roles, giving Pure a valuable insight into the needs of the retailers.


Pure aims to lead the way in design and innovation: working with their experienced ceramic and glass designers / makers.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Share this page