April 1st, 2026

Panasonic Connect Enhances Customer Experience with Centric PXM

“By centralizing product content in Centric PIM and Centric DAM , customers can access what they need when they need it, while we build a structured data foundation that AI can efficiently read, analyze and use.”

— Akihiro Sekiguchi

Head of Digital Customer Experience, Design & Marketing Division at Panasonic Connect

Global B2B technology company unifies product content and digital assets in one platform

CAMPBELL, Calif., April 2, 2026 – Centric Software® is pleased to announce the release of a success story about its customer, Panasonic Connect Co., Ltd. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Consumer electronics, fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Panasonic Connect plays a central role in the growth of the Panasonic Group’s B2B business, delivering technology, hardware, software and integrated solutions across supply chain, public services, infrastructure and entertainment sectors. Guided by its purpose to “Change Work, Advance Society, Connect to Tomorrow,” the company works closely with customers on the ground to solve real-world challenges and help drive operational innovation across complex global environments.

As Panasonic Connect expanded its product portfolio and global footprint, the company set a clear goal: deliver a consistent, customer-first experience by ensuring product information and digital assets are accurate, easy to access and governed across regions and teams.

To advance this goal, Panasonic Connect implemented Centric PXM™ (Product Experience Management) integrating Product Information Management (PIM) and Digital Asset Management (DAM) into a single global platform. With a unified foundation, the company can standardize product content, strengthen governance and enable customer self-service, while reducing manual effort and minimizing duplication across regions.

“In customer experience, customer data and product information are equally important,” says Akihiro Sekiguchi, Head of Digital Customer Experience, Design & Marketing Division at Panasonic Connect. “By centralizing product content in Centric PIM™ and Centric DAM™, customers can access what they need when they need it, while we build a structured data foundation that AI can efficiently read, analyze and use.”

With Centric PXM, Panasonic Connect is unifying product information and digital assets globally to deliver a more consistent customer experience across regions and channels. The company is also creating a structured data foundation that can be leveraged over time to enable AI-driven initiatives and continued digital transformation.

“By treating product content as a strategic asset alongside customer data, Panasonic Connect is taking a decisive step toward delivering a better customer experience across every region and channel,” says Fabrice Canonge, CEO of Centric Software. “Centric Software is proud to partner with Panasonic Connect to unify product information globally, strengthen governance and build an AI-ready foundation for future growth.”

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Panasonic Connect Co., Ltd. (connect.panasonic.com/en)

Panasonic Connect Co., Ltd. was established on April 1, 2022 as part of the Panasonic Group’s (www.panasonic.com/global) switch to an operating company system. With roughly 28,300 employees worldwide and annual sales of JPY1,202.8 billion the company plays a central role in the growth of the Panasonic Group’s B2B solutions business and provides new value to its customers by combining advanced hardware, intelligent software solutions, and a wealth of knowledge in industrial engineering accumulated in its over 100-year history. The company’s purpose is to “Change Work, Advance Society, Connect to Tomorrow.” By driving innovation in the supply chain, public services, infrastructure, and entertainment sectors, Panasonic Connect aims to contribute to the realization of a sustainable society and to ensure well-being for all.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™,the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.