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January 11th, 2021

MNML Minimizes Risk and Maximizes Efficiency with Centric Software PLM

A direct-to-consumer apparel brand uses PLM to ramp up product development


CAMPBELL, Calif., January 12, 2021 – MNML (pronounced ‘minimal’) the streetwear brand, has selected Centric Software®’s Product Lifecycle Management (PLM) solution for emerging brands, Centric SMB. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Based in Los Angeles, California, MNML is a direct-to-consumer streetwear brand that was founded in 2016 by apparel industry veterans. MNML offers a variety of wardrobe staples at a fraction of the cost of their designer competition.

Sporting a lean, yet digitally native team, the company needed to put order to their product development to allow them to scale properly due to their rapid growth. They also wanted a way for top leadership to get a snapshot of projects in progress at any time.

Says Josh Fish, COO at Third Estate LLC, “We are a really small team for a company this size. Our development process is very collaborative, but we’ve been operating in a wild west sort of way with respect to organization. We have thousands of products in progress at any one time and needed a way to stay on top of it all.”

He continues, “We wanted to make product design & development faster and more efficient and that’s how we arrived at PLM. We met with a few other companies, but there were some things that Centric had that really stood out to me, including the calendar function and how visual the homepage is.”

MNML is implementing Centric SMB, a cloud-based PLM solution tailored for small to medium businesses, with a fully remote deployment.

Technology is essential to MNML since they sell their product exclusively online. Says Fish, “From the beginning we saw that the future of retail is online and the direct communication and feedback from the customer allowed us to be faster and more affordable, so that’s where we put all of our effort.”

As with any business, the pandemic has had an effect. Says Fish, “We’ve all been working remotely since the beginning of March; I think the pandemic sped up getting PLM because we need transparency now more than ever since we’re not sitting next to each other all day.”

Fish explains, “With Centric PLM I can make sure that balls aren’t dropped and that we’re staying on-track, on-schedule and on-time. Releasing more on-trend products at a higher volume than we’re currently doing will itself give us the ROI on the system.”

Fish says that Centric will improve onboarding of new vendors, offer transparency into the business and allow them to ditch email and chat messaging by centralizing communication in one place that also houses the most up-to-date product information.

“I am proud that MNML has chosen to partner with us,” says Chris Groves, President and CEO of Centric Software. “We know that the company will benefit from Centric SMB. I look forward to a long-term partnership with them and seeing them expand in the future.”


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We believe in keeping things simple: progressive silhouettes and wardrobe staples sold at a fair price. Our team of industry veterans is constantly designing new silhouettes and experimenting with fabrics in our downtown Los Angeles studio to stay on the forefront of fashion. Style is always evolving, so are we. Traditional retailers mark up their products 5-8x. Our business model lets us sell the same quality directly to you for a fraction of the price.

We sell online only, and use no retailers. This way we can avoid the huge markups associated with traditional retail. We used years of industry experience to find the right factories that can create high-quality garments that meet our standards. We produce a limited quantity to avoid markdowns or overstocking, so we can make our prices fair from the beginning.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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