Miracle Miles Unifies Product Data Across China and US Operations with Centric PLM

Footwear group strengthens global collaboration following the Justfab acquisition

CAMPBELL, Calif., August 25, 2026—Centric Software® is pleased to announce that Miracle Miles Technology Co., Ltd. (Miracle Miles) has successfully gone live with Centric PLM™ to strengthen global product data governance and multi-brand operations. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care, as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Miracle Miles has grown from its Changsha headquarters into an international footwear group with offices in Shenzhen, Fuzhou and Los Angeles. The company owns brands such as Dream Pairs, Bruno Marc and Nortiv8, with category depth in women’s, men’s, children’s, outdoor and athletic footwear. Miracle Miles products reach consumers in North America, Europe and Asia.

The acquisition of US e-commerce company Justfab accelerated the group's reach beyond China but also raised the stakes on data governance. Miracle Miles needed a way to establish a single source of truth across its global operations while allowing the US team to continue working with the flexibility needed for local product development and go-to-market execution.

"Before the project, we did not have enough visibility into the US team's product data," says Milo Zhong, IT Manager and PLM Project Lead at Miracle Miles. “Centric PLM now shows how much data exists, where product development stands and which processes have room to improve. That information has become an important asset for Miracle Miles and provides a reliable foundation for more targeted marketing decisions.”

The Centric PLM project centered on upgrading and integrating Justfab’s existing solution into Miracle Miles’ group operations. Working between two continents, the project brought together Miracle Miles’ China headquarters, US-based Justfab and Techstyle teams and Centric Software project teams in China and the United States to align across time zones, languages and operating cultures while carefully configuring Justfab’s complex business logic.

“The implementation experience was very positive,” Zhong shares. “The Centric team understood our requirements quickly because they had strong industry context and knew how product development teams work.”

Close communication was especially important when the teams mapped Justfab’s detailed operational requirements into the upgraded solution. “When we faced intricate process logic, the Centric team introduced practical tools and worked closely with both teams until every issue was resolved,” Zhong adds.

Following go-live, the US Justfab team continues to work in Centric PLM, preserving business continuity after the acquisition. The real shift sits at the China headquarters. Miracle Miles now has real-time visibility into Justfab's product data, development pace and data quality, closing what had been a significant blind spot and turning formerly scattered information into a group-level asset.

Miracle Miles can now build common product management standards without disrupting local team workflows. Centric PLM creates a clearer structure for aligning data, processes and workflows as more teams connect into a shared product data structure.

“Global expansion is no longer just about entering new markets. It is about connecting product data while preserving the autonomy local teams need to innovate,” says Fabrice Canonge, CEO of Centric Software. “We're proud to support Miracle Miles in creating a single source of product data in Centric PLM for its global teams while preserving business continuity for its U.S. operations. We look forward to strengthening our partnership as Miracle Miles continues to accelerate its global footprint and drive innovation in the footwear industry."

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