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March 25th, 2019

Lunelli Group Signs With Centric Software

Grupo Lunelli - Centric PLM

CAMPBELL, Calif., March 26, 2019 – Lunelli Group, the Brazilian fashion group, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Lunelli Group has been active in the Brazilian textile and fashion industry for 37 years. The company manufactures fabrics, knitwear and clothing for women, men and children under the brands LUNENDER, LUNELLI, LEZaLEZ, ALAKAZOO, HANGAR33 and FICO through more than 16,000 outlets in Brazil and abroad.

Samuel Eichstaedt, Director of Product Development at Lunelli Group, explains that market pressures led the company to look for a PLM solution.

“The speed and complexity that are associated with modern customer expectations and marketing require much more from the product creation and development teams. The systems and tools that our creative teams currently use no longer meet the new demands of digital transformation.”

“We need a standardized system that is collaborative, online and provides a single version of the truth,” he continues. “This will enable teams to invest more time in research, planning and creation of the collections and we will have fewer disruptions, reducing costs and increasing speed to market.”

Lunelli Group met with Centric Software in 2018 and following intensive demos and presentations, decided to implement Centric 8 PLM at their LEZaLEZ brand.

“Centric presented a solution that met our requirements,” says Eichstaedt. “Centric is a PLM expert in the fashion and clothing world and already works with the best and biggest brands in the global market. The system is user-friendly, configurable, flexible and scalable. We are especially interested in Centric’s mobile applications.”

As Eichstaedt concludes, “The Centric team is very customer-focused. They want to understand our needs and expectations in order to offer the ideal solution that will bring gains to our business.”

“Lunelli Group is our third partner in Brazil and we are very happy to welcome them on board,” says Chris Groves, President and CEO of Centric Software. “We are looking forward to kicking off this project, which will give Lunelli Group a digital foundation to meet the demands of the fast-moving Brazilian fashion market.”

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Lunelli Group (

A national reference in the textile market, the Lunelli Group has 16 factories that employ more than 4,200 employees. The company also has thousands of customers throughout the country.

The company includes the brands Lunender, Lunelli, Lez a Lez, Alakazoo, Hangar33 and Fico, serving the female, male, children and knitwear and fabric segments.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2018 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2016 and 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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