May 27th, 2019

LI-NING Powers Performance with Centric PLM

CAMPBELL, Calif., 28 May, 2019 – LI-NING, the Chinese sportswear company, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

LI-NING is named after its founder, champion gymnast Li Ning. Founded in 1990, LI-NING’s original goal was to provide Chinese athletes with clothing for the Olympics. By 2016, LI-NING was producing apparel and footwear for 21 national teams and athletes across 11 different sports. LI-NING’s activities spanbrand marketing, research and development, design, manufacturing, distribution and retail.

Always an early adopter of technology, LI-NING first implemented a PLM solution in 2009. However, by 2018 the system was outdated in technology and performance.LI-NING’s strong growth had established the brand principle of focusing on consumer demands, but traditional production methods could no longer adapt to the rapidly changing needs of consumers, new product development modes such as flexible supply chains and the requirements of e-commerce.

Following a competitive selection process, LI-NING chose to replace their legacy system with Centric 8 PLM.

“Centric PLM is functional and easy to use,” explains Mr. Zhu Yuangang, IT director of LI-NING. “The platform covers core processes including product planning, design and development, fabric and trim management, cost control and quality control. It is very flexible and scalable and can effectively meet LI-NING’s needs.”

“The Centric team is professional and reliable,” he continues. “Centric is focused on the apparel and footwear retail industry. Their local consultants have extensive project implementation experience and comprehensive industry knowledge and can provide professional advice for LI-NING’s future business upgrades. We fully expect long-term cooperation with Centric in the future,” concludes Mr Zhu.

“We would like to welcome LI-NING as our 45^thcustomer in China,” says Chris Groves, President and CEO of Centric Software. “LI-NING has always been at the forefront of innovation in China’s sportswear industry, and we look forward to supporting the next stage of the brand’s digital transformation.”

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LI-NING (en.lining.com)

LI-NING is sportswear company founded in 1990 by Mr. Li Ning, the well-known Gymnastics Prince in China. After more than 20 years of development, LI-NING has gradually become a world-leading sportswear company in China. Since its establishment, LI-NING took the lead in establishing a franchise marketing system throughout the country and sponsoring Chinese sports delegations to participate in various competitions at home and abroad for many years. From becoming the first sportswear company to implement ERP in China to the continuous adjustment of brand positioning, and then to the listing in Hong Kong in June 2004, LI-NING has gone through development and prosperity as a Chinese company.

Its business spans from brand marketing, research and development, design, manufacturing, distribution to retail. Its products mainly include sports and leisure footwear, clothing, equipment and accessories manufactured by its own brand LI-NING. It operates in the mode of outsourcing production and franchised distribution, and has established a huge supply chain management system and distribution and retail network in China. By the end of 2018, it had 7137 stores in China, and it expands its presence in Southeast Asia, Central Asia, Europe and other regions.

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a fully visual, transformative experience via large touch-screens and mobile devices, revolutionizing group decision making and creative collaboration while dramatically condensing time to market and product innovation. Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.