September 15, 2026
Jaspal Group Accelerates Product Workflows Across 16 Brands with Centric PLM
We have hit every Phase 2 milestone on time, on budget and in scope. Teams now have clearer day-to-day visibility and we now have a more scalable foundation to compete in a fast-moving fashion market.
— Suthep Thanombooncharoen
Chief Technology Officer at Jaspal Group
Thai fashion group automates and standardizes core product development workflows to speed time to market and cut manual work
CAMPBELL, Calif., September 15, 2026 – Centric Software® is pleased to announce that Jaspal Group has reached a key milestone in Phase 2 of its Centric PLM™ implementation, automating key product development workflows to strengthen standardization, visibility and collaboration across its 16 brands. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Headquartered in Thailand, Jaspal Group is one of the region’s leading fashion and lifestyle companies, with a strong portfolio of 16 in-house and international brands spanning fashion, footwear and accessories
Jaspal Group selected Centric PLM in 2024 to bring greater speed and consistency to product development. Phase 1, completed in 2025, laid the groundwork by retiring the legacy PDM system and consolidating product data onto Centric PLM. Phase 2 builds on that foundation, putting standardized, automated ways of working into practice so teams can move from concept to market faster and with greater consistency across its portfolio of brands.
“The biggest shift is how much now happens automatically within Centric PLM,” says Suthep Thanombooncharoen, Chief Technology Officer at Jaspal Group. “Sample styles are created the moment tech packs go to suppliers, and status updates flow straight into size-chart evaluation, so teams always know where a style stands without chasing it.”
Designers, merchandisers, garment technicians and pattern teams now work from the same product information and follow the same development steps from one brand to the next.
“We have hit every Phase 2 milestone on time, on budget and in scope. Teams now have clearer day-to-day visibility and we now have a more scalable foundation to compete in a fast-moving fashion market,” adds Thanombooncharoen.
“Managing a diverse brand portfolio requires consistency, agility and strong cross-functional alignment,” says Fabrice Canonge, CEO of Centric Software. “Jaspal Group has built a connected digital foundation with Centric PLM that positions them to grow faster from here.”
Learn more about Centric solutions
Request a DemoJaspal Group (www.jaspalgroup.com)
Jaspal Group or Jaspal Public Company Limited operate a fashion and lifestyle retail business, including the business of manufacturing and distributing mattresses, bedding, home furnishings, and furniture. With more than 70 years in operation, Jaspal Group has followed the vision of being a leader in the lifestyle fashion business and bringing happiness to millions of people around the world.
Jaspal Group has always stayed in tune and ahead of trends to offer fashion and lifestyle products through a diverse portfolio of brands. The brands owned by the company (In-House Brand) are Jaspal, CPS Chaps, Lyn, CC Double O, Lyn Around, Jelly Bunny, Misty Mynx, Royal Ivy Regatta, Quinn, Shoebar, ORI and CPS Coffee. Jaspal Group also imports and distributes both in Thailand and many ASEAN countries for many world-class fashion brands (Import Brand) including Ipanema, Fred Perry, Melissa, Asics, Diesel, New Era, Champion, Mango, Camper, Marimekko, and Marithé + Francois Girbaud. The company has 495 stores (as of June 2023) and distribution points in leading shopping centers and department stores covering both domestic and international markets. It also has a large online presence through websites and many marketplace platforms.
Jaspal Group: Find Your Greatness
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.
Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning & Pricing™, a cloud-native solution powered by Centric AI that unifies planning, pricing and inventory optimization, enabling retailers and brands to increase sell-through, improve margins and optimize inventory efficiency from pre-season through in-season execution.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.