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December 14th, 2020

Haglöfs Breaks New Ground with Centric Software

The Swedish company selects Centric PLM™ to streamline product data in one centralized system


CAMPBELL, Calif., December 15, 2020 — Swedish outdoor clothing, footwear and hardware specialist Haglöfs has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, home décor and consumer goods companies to achieve strategic and operational digital transformation goals.

Founded by carpenter Wiktor Haglöf in 1914, Haglöfs started out as a producer of backpacks and has expanded its production to outdoor clothing, footwear and hardware such as sleeping bags. Now owned by the ASICS Corporation, distributing in Europe and Asia, it is a traditional wholesale company, which also operates its own e-commerce throughout Europe and seven owned retail stores in Sweden, two in Finland, two in Norway and one in Chamonix, France.

The brand produces two collections per year for Autumn/Winter and Spring/Summer seasons, with 400-450 styles per collection. Haglöfs’ previous PLM system had limited capabilities and only housed product-related processes related to the clothing lines.  The platform was inefficient and time-consuming, as it required a lot of manual work, offered limited visibility and couldn’t be easily integrated with other systems such as PIM or ERP, causing unnecessary stress on teams. “For some time we had been discussing whether to upgrade the company’s existing PLM software or adopt another solution,” explains Per-Ola Axelsson, IT Manager at Haglöfs.

It was decided that a more robust and modern platform would be necessary in order to improve and streamline integrations and replace outdated spreadsheets and manual processes, particularly at a time when many people had been working from home since mid-March and still continue to do so.

“Centric PLM was ahead of its competitors in terms of functionality and how the system can help the business scale in the future. The Centric team’s industry knowledge and expertise, especially in the Nordics region, are second to none, and we expect the system to innovate product development dramatically by streamlining and centralizing data for all three product lines.”

“So far, the relationship with Centric has been very professional, with everyone involved being highly dedicated to the project.”

“Following the implementation of Centric PLM, we expect to have a much more efficient process in place that will enable design, development and buying teams to focus on delivering value. Sustainability is also a key focus for us, and with Centric PLM we are pleased to be empowered to work towards achieving our sustainability goals by tracking relevant data and improving quality control.”

“We are delighted to be partnering with Haglöfs to support the innovation of its business,” comments Chris Groves, President and CEO of Centric Software. “We are looking forward to continuing to strengthen our relationship and see our synergies working together.”

Learn more about Centric Outdoor PLM



Haglöfs (

Haglöfs comes from Sweden, a country of extreme weather and extensive landscape. Where rolling lowlands and running rivers give way to thick forests and snow-capped mountains. A place where the outdoors isn’t just a far-off place, it’s in the fabric of the brands culture and community. Haglöfs explore with curiosity and a commitment to creating gear that will support anyone, anywhere on their outdoor adventure – from walking through the forest to reaching the peak of a mountain.

An attitude of innovation is at the core of Haglöfs’ history. The brand was founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. A carpenter by trade, Wiktor was determined to create a backpack that would withstand the necessary journeys through the country, no matter the conditions. From humble beginnings, Haglöfs’ story evolved, and so did the offerings. Seeking constant progress, Haglöfs have ventured into new territory, creating technical designs that set a new standard in craftsmanship and committing to do what can be done to ensure that the outdoors will still be there for future generations to explore. The brand pioneered a new standard for perfection, but, like Wiktor, never stops innovating.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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