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July 12th, 2021

FurHaven Chooses Centric PLM as a Companion to their Product Development Process

Pet products company trains themselves to work more efficiently with PLM


CAMPBELL, Calif., July 13, 2021 – FurHaven, the pet products company, has selected Centric Software®’s Product Lifecycle Management (PLM) solution for emerging enterprises, Centric SMB. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Headquartered in Bellingham, Washington and founded in 2004, FurHaven designs and produces over 2,000 pet-related SKUs offering a wide range of affordable solutions for pet parents.  From their cozy flagship line of pet beds to stylish travel and home accessories, FurHaven ensures that their customers can find the right fit, style and solution at an affordable price point. Their products are sold throughout North America, Europe and other countries across the globe and can be found at various e-commerce sites and multi-category retailers like Wal-Mart, Overstock, Amazon, Groupon and of course, FurHaven’s own website.

Jaynie Gablehouse, Director of Product Development says, “I’ve been with FurHaven since the beginning. We have enjoyed substantial growth each year and 2020 was no exception.  With so many people working from home, dog and cat adoptions were up and so was demand for our products.” Indeed, the entire pet segment has been growing steadily and accelerated this past year when many people added a furry new colleague to their home offices.

FurHaven faces challenges due to their wide variety of products.  In addition to dog and cat beds, they also produce a line of cat trees and playgrounds, corrugated scratchers, furniture covers, carriers and are looking to add both apparel and toys. Says Gablehouse, “Each year, we grow our product lines by 10 to 15% through both new development and product expansions.  With so many SKUs across multiple categories, managing those products through email and Excel sheets is no longer an efficient system. We need a global solution that allows clear, concise communication about products with team members in multiple departments and across multiple time zones.”

FurHaven looked at a few PLM solutions but ended up selecting Centric for many reasons. “Centric SMB is our first-time using PLM software. The interface is user friendly and straightforward. The fact that it could integrate with our ERP system if we choose, is another advantage,” says Gablehouse. “That the software is updated regularly, and we don’t have to worry about upgrade charges is also a bonus.” The Adobe connector sealed the deal. FurHaven designers’ number one wish was being able to design in Illustrator and not have to leave the Adobe environment to work within PLM.

FurHaven was able to speak to another Centric customer with a similarly wide range of products. “They gave us the assurance that the benefits we anticipated, were true,” she adds. “And I love the people that I am working with from Centric. Throughout the training process, we have felt like they are true partners with us and vested in ensuring that we understand the system and that it works well for us.  The level of customer service we have experienced so far is truly exceptional.”

Gablehouse looks forward to having Centric PLM up and running. “Centric PLM is a tremendous tool for keeping all our product details, facts and feature information easily accessible for key teams – not just production and development but marketing, customer service and sales departments as well,” she says. “We’re very ambitious and want to do the best that we can, so having an additional tool to keep ourselves on track and improve product time to market is incredibly valuable to our team.”

Chris Groves, President and CEO of Centric Software says, “We are happy that FurHaven has chosen Centric as a partner in their digital transformation journey. Their company is growing rapidly and we are proud to be a part of an industry that is providing comfort to so many people and their animal companions.”

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FurHaven (

Furhaven Pet Products was founded in 2004 and headquartered in Bellingham, Washington, with the mission to bring snuggly-soft comfort to pets of all shapes and sizes at a price that families can afford. We pull from our everyday experiences to create beds that fit your needs. We’re a family-based company with pets, we understand the pup that’s extra messy, the one that needs a cozy cave to burrow into, and the needs of a playful cat. We know it because we are those pet owners and strive to create beds that fit these functions. We get it, your pet is family.

We test our products daily to ensure they are up to the Furhaven Standards. We’re always innovating and asking our pups and kitties for their opinions on our products. With over 1,000 different styles, sizes, fabric combinations and colors, you are sure to find a pet bed fit for your personality and decor (no fashion faux paws!).

So here’s to the young, the old, the snack snatcher, the spot stealer, and the space invader in your life. Here’s to the moments of joy with your BFF, and the inevitable moments of WTF. We’re here for all of them, and to provide you with the comfort necessary for a good night’s sleep at the end of the day.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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