655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

November 21st, 2022

Picture Organic Clothing Shoots for the Moon with Centric PLM

Eco-friendly French outdoor clothing brand aims for the top by structuring processes and shoring up sustainability 

CAMPBELL, California, November 22, 2022 – Picture Organic Clothing, a French technical outdoor clothing specialist, has chosen Centric Software®’s Product Lifecycle Management (PLM) solution to power their digital transformation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.  

Picture Organic Clothing was founded in 2008 in the French city of Clermont-Ferrand by Jérémy Rochette, Vincent André and Julien Durant, three childhood friends with a passion for skiing, snowboarding and surfing. The company offers four product categories: ski and mountain sports, urban fashion, water sports and accessories.  

As a fast-growing company, Picture Organic Clothing needed to re-structure their ways of working to optimize the sharing and quality of data, and also to streamline communication between their design & development teams and product managers.  

“We were wasting too much time on basic, low-value-added tasks. A collection requires updating nearly 400 files – Excel, PDF, PowerPoint, Illustrator… We want to focus more on analysis and strategy, sourcing and developing innovative materials, styles and the aesthetics of collections,” explains Maxime Lemaître, product manager for luggage and accessories. This synergy will reinforce sustainable initiatives and the product catalog the company provided to over 2,000 customers worldwide. “Centric PLM™ will also allow us to simplify the management of our material certificates.”  

Several factors were decisive in Picture Organic Clothing’s choice. Centric’s Adobe® PLM Connect was particularly attractive to the company, “The power of the Adobe Illustrator connector will revolutionize the way we work. It’s the most powerful connector on the market and has the advantage of being bi-directional. Thanks to that, our designers and developers will save a lot of time.”  

The company considered the solution’s user experience, as well as Personalized Dashboards for each user to be key aspects for adopting the Centric PLM solution. “What we liked most about Centric PLM is the possibility of scaling the solution according to the evolution of our processes and the market, but also in line with our diversification strategy. In particular, the structuring of a new category of cycling clothing”.  

Finally, Centric PLM’s customer references and glowing reviews reassured Picture Organic Clothing about their choice. “Centric PLM is used by 90% of the major players in the outdoor industry, and it is clear that the Centric teams know how to implement this type of project.” 


“We are proud to have been chosen by Picture Organic Clothing, a committed brand with a strong focus on continuous improvement,” said Chris Groves, President and CEO of Centric Software. “With Centric PLM, Picture Organic Clothing will have consistent and objective data to help them achieve even greater success, while continuing to be environmentally responsible.”  

Learn more about Centric PLM  

Request a Demo  


Picture Organic Clothing (  

Since their creation in 2008, Picture Organic Clothing has always looked to go further to minimize their ecological footprint. They recognize that the textile industry is responsible for 7% of greenhouse gas emissions, that the climate emergency is nearing its peak, and that everyone has a role to play in changing things. The company is committed to a global approach that is both sustainable, ethical and eco-responsible, and takes into account all stages of their supply chain, production and delivery.  

Picture believes in the need to move away from dependence on fossil fuels, limiting the consequences of their activity on the climate and individuals. The major pillars of this evolution will be controlling environmental impact and growth, changing conventional production models and promoting a sensible consumption pattern. Their B-corp certification means that they use business and their influence in the fashion industry & market to have a positive impact, involving the community, industry partners, and players in the outdoor & clothing industry in the energy transition and decarboniziation of the economy. 

The brand’s bywords are Ride, Protect & Share. These three words reflect exactly what they are: a brand of snowboard, ski, surf and outdoor clothing, which without taking itself too seriously, wants to move the lines. Their mission is to fight against climate change through their passion for riding and the outdoors.  


Centric Software (  

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Digital Boards offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence, powered by StyleSage, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.   

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric also received five excellence awards from Frost & Sullivan over the past decade.  

Centric Software is a registered trademark of Centric Software, Inc. All other brands and product names may be trademarks of their respective owners. 

Share this page