Coolibar Targets 98% Reduction in Product Development Spreadsheets with Centric PLM

Sun-safe apparel innovator centralizes monthly product drops and nearly 2,000 SKUs

CAMPBELL, Calif., September 29, 2026 - Centric Software® is pleased to announce that Coolibar has gone live with Centric PLM™ to connect monthly product launches and manage thousands of SKUs within a single, real-time framework. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care, as well as multi-category retail teams plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

With a mission to make sun safety a part of everyday life, Coolibar was founded in 2001 and creates UPF 50+ sun-protective clothing, swimwear and accessories for women, men and children. The Miami-based apparel brand develops lightweight, performance-driven fabrics designed to block 98% of UVA and UVB rays. Serving customers worldwide, they sell primarily through a direct-to-consumer ecommerce website, major marketplaces and retail partners like Amazon and Nordstrom.

With monthly product drops and nearly 2,000 SKUs, Coolibar needed stronger visibility across design, development, production, ecommerce and marketing. Separate spreadsheets tracked lab dips, material samples, product descriptions and shipments, while prototype updates and comments moved through email. The fragmented process made it difficult for teams to locate current information and stay aligned around each launch.

“I liked Centric so much after implementing it at another company that it became my first and only choice for Coolibar,” says Karina Fernandes, Product Director at Coolibar. “Centric brings materials, samples and product data into one place, giving everyone involved greater visibility.”

As teams work in Centric PLM, product information updates in real time, creating a trusted source of data and reducing duplicate updates across spreadsheets and email. “I expect Centric PLM to eliminate 98% of our Excel spreadsheets,” says Fernandes. “Product data stays live, current and trustworthy as the team works, making the development and production process cleaner, smoother and shorter.”

Coolibar also selected Centric Visual Boards™ to accelerate visual assortment planning. “Visual updates currently take days, sometimes weeks, to complete manually, so Centric Visual Boards was a no-brainer,” says Fernandes. “It will double my designer’s efficiency, giving her more time to design rather than assemble existing visuals.”

Once deployed, Visual Boards will enable the team to drive flexibility, review assortments faster while shifting designers’ time back to creative work.

“Coolibar combines technical innovation, performance and purpose to make sun protection part of everyday life,” says Fabrice Canonge, CEO of Centric Software. “Centric PLM and Centric Visual Boards creates a scalable digital foundation for Coolibar to connect teams, manage product complexity and continue expanding its distinctive product portfolio.”

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