655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

July 19th, 2021

CHIUSHUI Transforms Product Development with Centric PLM

Apparel brand works with Centric Software® to enhance transparency, drive standardization and streamline R&D


CAMPBELL, Calif., July 20, 2021 – CHIUSHUI, the women’s clothing brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution for emerging enterprises, Centric SMB. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

CHIUSHUI is the flagship brand of View Industrial, a leading women’s apparel company in Zhejiang. View Industrial integrates design, production and sales across three mid to high-end brands: CHIUSHUI, COCOON and FAIRY.

E-commerce has gained momentum for CHIUSHUI and the brand now manages over 5,000 SKUs. However, CHIUSHUI’s technical, design, production and materials planning departments encountered challenges in sharing information and lacked a standardized system to manage production processes, materials and styles.

CHIUSHUI urgently needed to establish a collaborative platform that would integrate its database with other business systems in order to guarantee rapid supply chain responses, control product development and synchronize data.

CHIUSHUI selected Centric SMB, the SaaS PLM solution for emerging brands. With Centric SMB, CHIUSHUI expects to shorten product development and production cycle times for a faster market response, reduce product management costs, cut resource waste, improve information sharing, increase on-time delivery rates and build a standardized system for future R&D.

“We expect to share information through PLM to avoid repetitive work and help the company to become more professional,” says the PLM Project Manager at CHIUSHUI.

The project’s primary goals are to enhance transparency, collaboration, standardization, efficiency and rapid progress through responsive management.

“The Centric Team makes the whole process transparent and reassures everyone. We believe the Centric PLM will play a decisive role in achieving business goals and our users to embrace it,” concludes Ms. Chen Min, General Manager at CHIUSHUI.

“We are happy to announce that CHIUSHUI has chosen to partner with us,” says Chris Groves, President and CEO of Centric Software. “CHIUSHUI’s e-commerce business is in an energetic phase of rapid development and we look forward to creating a solid digital foundation for their future growth.”

Learn more about Centric SMB


Request a Demo



 As a renowned joint-stock company specializing in women’s apparel, View Industrial integrates design, production and sales. The Company has established three mid to high-end women’s apparel brands: “CHIUSHUI”, “COCOON” and “FAIRY”. It currently has more than 200,000 m2 of production and office space in Yonghua Street, Xiacheng District and in the Xiaoshan Economic and Technological Development Zone. Following years of development, View Industrial has become a leading company in the women’s apparel industry in Zhejiang.

CHIUSHUI is the flagship brand of View Industrial. “Where’s she I need? Beyond the stream. Upstream I go. The way is long.” This elegant verse from the classical Book of Songs elucidates the meaning of CHIUSHUI. Nowadays, the modern CHIUSHUI is symbolized by intellectual, fashionable and feminine working women. CHIUSHUI pursues the perfect fusion of life and self. It represents the relentless quest of harmony between people and clothing and illustrates the metamorphosis and growth of women over the years, restoring to women their originality and sense of self.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Share this page