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January 1st, 2024

PEACEBIRD Group Partners with Centric Software to Drive Product-First Digital Transformation

Chinese fashion giant adopts Centric PLM and Visual Boards to elevate brand and increase revenue

CAMPBELL, Calif., January 2, 2024 – PEACEBIRD, the fashion brand, has partnered with Centric Software® to power their global strategic development ambitions. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell, and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Founded in 1996, PEACEBIRD is a consumer-centric fashion brand retailer with multiple brands catering to diverse market demands. PEACEBIRD is dedicated to building core capabilities for omnichannel retail and operates around 4,500 physical stores across China, introducing over 9,000 new products to the market annually.

Seeking to embrace change to confront market challenges, PEACEBIRD has recently invested in a robust digital management model to boost competitive advantage, drive innovation and increase revenue. PEACEBIRD is implementing Centric PLMTM and Centric Visual Boards™ as a critical component of their long-term global strategy for consumer-centric omnichannel success.

Zhang Jiangping, Chairman and Founder of PEACEBIRD Group, explains, “I believe that in the next 20 years, PEACEBIRD can spread its wings to all corners of the world, becoming a global brand that makes China proud. Therefore, we must lay a solid foundation for future development and truly put consumers at the center. With a product-first approach, the launch of this project and the creation of an end-to-end digital ecosystem, we are honored to learn from Centric, a trusted mentor and friend, on the path of digital transformation.”

“Through Centric PLM, our products will become more refined and our foundation will be more stable,” he continues. “We will accelerate the speed of introducing new products, and product quality and innovation will improve. Moving from uncertainties to certainties is a capability that PEACEBIRD must have on its path to scalability and globalization.”

Using Centric Visual Boards, PEACEBIRD will integrate market intelligence into the early stages of product selection, grouping and assortment visualization.

“PEACEBIRD will harness the power of cutting-edge digital decision-making to create consumer-centric product portfolios for omnichannel, tailor prices and product mixes by region and increase average sales, consumer loyalty and profitability,” Mr. Zhang explains.

As PEACEBIRD’s products are introduced globally in the future, the different needs of regional channels as well as multi-channel distribution requires precisely curated product mixes. Tools such as Centric’s Visual Assortment Board enable the global team to achieve fast, real-time, up-to-date visualization and then to intuitively collaborate around product concepts with each functional team.

“We are honored that PEACEBIRD has selected Centric as a digital transformation partner,” says Chris Groves, CEO of Centric Software. “We look forward to contributing our professional expertise to this collaborative project, and working with the PEACEBIRD team to achieve their global strategic objectives in a sustainable manner.”

Learn more about Centric solutions

See Centric solutions in action at NRF 2024, Booth #6257


PEACEBIRD is a consumer-centric fashion brand retail enterprise founded in 1996 by Zhang Jiangping, featuring a dove symbolizing love and peace. PEACEBIRD focuses on the fashion industry and implements a “gradient brand” strategy, with multiple brands including PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, and mini peace, catering to diverse consumer demands.

PEACEBIRD is dedicated to building core capabilities for omnichannel retail. Starting its e-commerce business in 2008, PEACEBIRD now operates around 4,500 physical stores in 31 provinces and autonomous regions across China, introducing over 9,000 new products to the market annually.

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

  • Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
  • Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
  • Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
  • Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, with an up to 12% increase in average initial price point.
  • Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.

Centric Software’s market-driven, best-of-breed solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.

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