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July 13th, 2020

Centric Software® Expands Rapidly In South-East Asia

CAMPBELL, Calif., July 14, 2020 – Centric Software is experiencing strong growth in South-East Asia, bringing market-leading Product Lifecycle Management (PLM) solutions to brands, retailers and manufacturers in the region. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

PLM is a must-have backbone technology that handles product-related activities from concept to retail for brands, retailers, original design manufacturers (ODMs) and original equipment manufacturers (OEMs). Centric Software’s PLM solutions are trusted by 370+ companies representing 1,300+ brands worldwide to support strategic digital transformation initiatives to collapse time to market, boost innovation, reduce costs and improve product margins.

Centric Software entered the APAC market in 2014 and the company quickly became the PLM market leader in the Greater China region. While the bulk of Centric’s 70 APAC region customers are in China, Centric has recently made strides in South-East Asia with major apparel manufacturers such as Brandix, Hirdaramani and MAS Holdings in Sri Lanka and VT Garment in Thailand.  In 2020, Centric opened offices in Vietnam and Bangladesh, adding to existing offices in Singapore, South Korea, China, Japan and Hong Kong.

“There is a lot of interest in Centric in the South-East Asia region, particularly from apparel manufacturers who know that a modern PLM solution is essential to remain competitive and collaborate with global customers,” says Jason Lee Sales Director Asia Pacific at Centric Software. “Our easy-to-use, cloud-based PLM software, 3D sampling capabilities, ‘single source of the truth’ approach to product data, vendor collaboration portal and market-leading PLM mobile apps facilitate more agile and profitable operations with improved accuracy and reduced time to market.”

“We’re delighted to be experiencing strong growth in South-East Asia,” says Chris Groves, President and CEO of Centric Software. “Our APAC team is working hard to understand the needs of this emerging PLM market, and we look forward to welcoming new partners in the region.”


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From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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