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May 20th, 2021

BGZ brands Teams up with Centric Software to Control Complexity and Govern Growth

A rapidly expanding consumer products company protects their future with PLM

CAMPBELL, Calif., May 20, 2021 – BGZ brands, the device accessory company, has selected Centric Software’s Product Lifecycle Management (PLM) solution, Centric SMB for emerging brands. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 2002 and headquartered in Lehi, Utah, BGZ brands began as NLU Products, a screen protection company for the original handhelds and PDAs.  It grew quickly with the evolution of smartphones and has become a leader and innovator in the industry offering a wide variety of protective solutions for mobile devices.  Through acquisitions and the development of new brands, BGZ brands became the powerhouse parent company to three distinct brands of elevated value and quality:  BodyGuardz, Lander and Moxyo.

The company’s rapid growth necessitated greater efficiency and the tools to manage a growing portfolio of products and customers. Clark Bailey, Director of Engineering and Product Development says, “The organization has grown over the last four years. We manage eight product categories that are becoming more complex and our current tools like email, excel or Google docs just can’t keep up with the pace we’re moving.”

BGZ brands set out to find a PLM solution to handle their increasingly diversifying business, choosing Centric SMB over others as the best fit. Says Bailey, “I’ve had experience in the past with PLM systems that weren’t designed to keep up with the rapid pace of the consumer goods industry.” He continues, “And Centric just feels much more intuitive. We found it to be extremely robust and flexible, with a short learning curve for our employees. The interface is similar to a spreadsheet with tabs, which is way easier to learn than a bunch of random clicks and proprietary nomenclature.”

When Centric SMB is implemented, it will serve as a central repository for everyone, including new employees with different backgrounds. Bailey explains, “We continue to grow and everybody has their own preferred way of doing things. There’s a lot of tribal knowledge around the organization, so in addition to managing more complicated projects, PLM centralizes all the information in one source of the truth.”

BGZ is relying on Centric PLMTM to increase data validity. Bailey says, “Within our organization right now, there are many touch points and systems.  Having one system will streamline and simplify.” He talks about his department. “I am in the Product group. We are creating information that should flow seamlessly through the other systems and keep everything accurate.  Centric PLM is going to integrate with our ERP and Adobe to achieve that workflow automation.”

Chris Groves, President and CEO of Centric Software says, “We are pleased to be BGZ brands’ digital transformation partner. They are a rapidly growing company, expanding into new categories and we are honored by the trust BGZ has placed in Centric as they continue their growth trajectory.”


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BGZ brands (

BGZ brands got its start as NLU in 2002 a device protection company that specialized in screen protection. Over the years, the organization began acquiring and developing new brands. As the company progressed, it became necessary to take on a new, more inclusive name to reflect its expanding brand portfolio and broadening range of product offerings.

The BGZ brands name stems from the company’s roots – BodyGuardz. BGZ brands is now the powerhouse parent company to three distinct brands of elevated value and quality: BodyGuardz, Lander, and MOXYO.  BGZ brands is also a proud supporter of Relief Haven, a charitable foundation aimed at supporting and empowering those in need.

Accolades: CES Innovation Awards Honoree 2021 BodyGuardz 5-in-1 Emergency Hub – – CES Innovation Awards Honoree 2021 Lander Boulder – – Salt Lake Tribune Top Workplaces 2020 – – – – Inc. Best Workplaces 2017 – – Best of State 2017 – Utah Genius 2017 – Utah Innovations Award 2018 – Inc. 500 2015 – AE Fastest 50 2015 – Utah Business Fast 50 2015 – International Service Award


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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