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November 16th, 2020

BETTEX Transforms Customer Collaboration with Centric Software®

CAMPBELL, Calif., November 17, 2020 – Weihai BETTEX International Trading Co., Ltd. (BETTEX), the Chinese knitwear supplier, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Established in 2001, BETTEX is the largest knitwear exporter to Europe from mainland China. BETTEX is highly customer-oriented and provides services to top fashion and retail customers including AMAZON, ZARA, TOPSHOP, M&S, Mango, Massimo Dutti, Etam and C&A.

BETTEX has shifted from a single product category to multiple product categories, and from a single business model to a platform model. Facing greater standardization and digitalization, BETTEX needed a digital solution to tackle challenges posed by incomplete data libraries and scattered information. The COVID-19 pandemic reinforced the need for streamlined digital collaboration, and BETTEX finally found the right digital transformation partner in Centric Software.

BETTEX chose Centric SMB, a cloud-based, flexible SaaS PLM solution for emerging enterprises. Launched in May 2020, the PLM project was completed in just eight weeks and went live on time.

Mr. Xu Yuanqing, CIO at BETTEX, says, “Centric SMB can be implemented in a short time, is flexible and can be upgraded in the future. This flexibility rests on the in-depth communication between us and the Centric team. They provided us with a tailored solution, perfectly demonstrating their professionalism.”

Centric PLM gives BETTEX a unified platform to manage everything product-related, from customer requests to material development to sample reviews. With a standardized product library, easier reuse of styles, a comprehensive R&D database and a new digital style selection experience for customers, BETTEX can develop styles more efficiently and build customer trust with systematic management.

“Throughout the implementation, we have been greatly inspired in data management and brand development, and I believe our design and R&D capabilities will also be greatly improved,” concludes Mr. Xu.

“We are delighted that BETTEX has successfully implemented Centric PLM,” says Chris Groves, President and CEO of Centric Software. “BETTEX is already enjoying more efficient R&D and better customer collaboration. “We are excited to be part of BETTEX’s growth plans as we share their passion for innovation and excellence.”


Learn more about Centric SMB





Established in December 2001, Weihai BETTEX International Trading Co., Ltd. (hereinafter referred to as “BETTEX”) is an industrial and trade enterprise mainly engaged in wool weaving business.

BETTEX has been deeply engaged in apparel export for nearly 20 years. Since recent years, it has been exploring transformation and adjusting its strategic direction and goals. While continuing to deeply study the wool weaving industry and maintaining its leading position in exporting to the EU, the company has gradually shifted from a single product category to multiple product categories, and from the single business model to a platform model.

Insisting on the customer-oriented principle, BETTEX provides services to many world-renowned fashion and retail customers, including AMAZON, ZARA, TOPSHOP, M&S, Mango, Massimo Dutti, Etam, C&A, etc.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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