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September 25th, 2018

Baoxiniao Group Leverages Centric PLM to Accelerate Digital Transformation at HAZZYS

CAMPBELL, California, September 25, 2018 – Baoxiniao Group, a leading apparel group in China, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Baoxiniao Group, owner of the HAZZYS brand in China, was founded in 2001. HAZZYS, named after a rowing club at the University of Cambridge, is a progressive brand with an enterprising spirit as epitomized by their logo; a royal hunting dog symbolizing youthful love for life and nature. As a top brand where quality comes first, HAZZYS provides a complete range of leisurewear for urbanites who value fashion and taste.

Baoxiniao Group decided to investigate PLM solutions for the HAZZYS brand after observing the positive influence of PLM at other companies and embarked on an intensive selection process.

“We witnessed first-hand the significant advantages of using a PLM system for product design and development while researching overseas markets – a project we initiated years ago,” explains Jin Hong’ai, Vice General Manager of HAZZYS. “After ten years of business development in China and our rapid growth in the past two years, we realized that a powerful product R&D management platform is crucial to accelerating future business growth. HAZZYS is the first brand under Baoxiniao Group to implement a PLM solution. The Group leaders value it immensely, investing a lot of energy in the project including an intensive solution evaluation process. Finally, we selected Centric Software as our project partner.”

”I’m very glad to see Centric, the leading PLM provider, collaborating with and providing tremendous support to HAZZYS,” says Ge Qipeng, General Manager of HAZZYS. “Sharp tools make good work. We will successfully implement the project with a joint effort and strong partnership from both parties. We will also promote our implementation of Centric PLM as a benchmark project in the apparel industry.”

“We do not regard PLM as just software, but more as an advanced working method for productivity. The research and development of fashion goods is an art, while PLM software is a technology. We believe that HAZZYS and Centric will realize the perfect combination of art and technology.”

“We are very pleased to announce that Baoxiniao Group has selected Centric as their PLM partner for the HAZZYS brand,” says Chris Groves, President and CEO of Centric Software. “HAZZYS is a dynamic brand that will go from strength to strength with a powerful PLM system supporting product R&D. We are looking forward partnering with them now and in the future.”


Zhejiang Baoxiniao Garment Co., Ltd (

Baoxiniao Holding Co., Ltd, formerly known as Zhejiang Baoxiniao Garment Co., Ltd, was founded in 2001. The company was listed on the Shenzhen Stock Exchange in 2007 and was renamed as Baoxiniao Holding Co., Ltd in 2017.


HAZZYS – Different English Style (

HAZZYS was founded in 2000. The brand name originated from a rowing club, which was founded in 1928 at the University of Cambridge. The logo was designed with the royal hunting dog as a representation of the youth’s love for life and nature, and their progressive and enterprising spirit. HAZZYS was officially introduced to Chinese market in 2007 by Baoxiniao Group. As a top brand where quality comes first, it provides the complete range of urban leisure wear for urbanites who pursue fashion and taste.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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