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March 8th, 2016

Aimer Adopts Centric Software

A woman in lavender lingerie stands by a wooden table outdoors, with her left hand behind her head. She poses near a white railing overlooking a blue ocean with clear skies and some greenery in the background, adopting an elegant posture that seems straight out of an Aimer campaign.

LOS GATOS, Calif., March 8, 2016 – Chinese intimates leader Aimer has selected Centric Software to provide its PLM (Product Lifecycle Management) solution. Aimer will use Centric 8 PLM to improve data management in product design and Research and Development (R&D), and to enhance collaboration between R&D, design and development.

After 22 years of activity, Aimer has become an undisputed fashion underwear market leader in China. In a rapidly growing and highly competitive fashion market, Aimer decided to further leverage product development by adopting a PLM (Product Lifecycle Management) solution to enhance its R&D management and response time.

Aimer’s main business challenge has been R&D data management, which entails keeping track of data on styles and materials, design files and supplier information. Aimer needed to enhance inter-departmental communication and easily reuse data and design assets to speed up product development and improve overall efficiency.

After extensive contact and communication with various PLM software providers and a rigorous selection process, Aimer finally chose Centric for the company’s fashion industry expertise and comprehensive fashion PLM solution. Headquartered in Silicon Valley, Centric has a market leadership position in the PLM for fashion, retail, footwear, luxury and consumer goods market globally and in China. Many prestigious lingerie and intimates brands such as Triumph, Regina Miracle, Aubade and Etam have adopted Centric. Centric will provide Aimer with best-in-class PLM and best practices from the intimates industry.

“During the selection process, Aimer was impressed by our intuitive interface and ready-to-use product,” said Mr. Qin Mingyao, Technical Director, Centric China. “Our solution focuses on managing complicated customer business scenarios through a flexible product structure and intuitive interface. We’re fully confident that Centric 8 PLM will help Aimer to improve its information-based R&D system.”

“Collaboration is the key to success,” said Chris Groves, CEO of Centric Software, “Aimer has shown great confidence in Centric 8 PLM and our team, and we are sure that this partnership will be a success as we both share a high level of commitment based on a passion for innovation and performance. We look forward to helping Aimer realize significant the business benefits they are targeting.”


Aimer Group (

Aimer Group is a professional supplier of high quality underwear and accessories. Aimer is headquartered in Chaoyang District, Beijing, with more than 9,000 employees. Aimer was founded in 1993, and is currently a fashion leader in China with an active expansion into overseas markets. Over the years, Aimer has evolved into a group composed of tens of subsidiaries and joint ventures. The brands and product lines include Aimer, Modelab, Aimer Sports, Aimer Home, Aimer Kids, La Clover, Aimer Men, Body Wild, Imi′s, Shine Love, Aimer family house, and bechic. Aimer owns two major production bases located in Suzhou, Jiangsu and Shunyi, Beijing. Aimer aims to be a well-known international brand with a century-long history.

Centric Software, Inc. (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric Cloud packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM. Red Herring named Centric to its Top 100 Global list in 2013 and 2015.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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