Getting PLM Right with Straight Down’s COO
Straight Down shares its approach to PLM selection and scalable growth
Online | 2PM ET
December 9, 2026
Register now
Straight Down has grown roughly 30% year over year, expanding from its beginnings in volleyball T-shirts into a distinctive West Coast golf apparel brand. Behind that growth, a lean product team managed design, development and sourcing through spreadsheets and server folders.
Rather than wait for disconnected ways of working to restrict its next stage, Straight Down invested ahead of growth.
Join Straight Down COO Beth Goolsby and Centric Software Regional Sales Manager Alejandro Sucre for a candid, 45-minute conversation about recognizing the need for PLM, building the business case with leadership and selecting technology for long-term growth.
Drawing on previous PLM and ERP projects, Beth will share how those experiences shaped Straight Down’s evaluation, why configurability mattered and what ultimately separated Centric PLM from other solutions. The conversation will also explore Straight Down’s phased approach to PLM adoption and NetSuite integration.
What attendees will take away from this session:
How to recognize when spreadsheets have reached their limit
How to build leadership alignment around the need for PLM
Lessons from the risks and hidden costs of over-customization
Why configurability matters when selecting long-term technology
What to consider when evaluating PLM options and integration strategies
Why PLM adoption should guide the integration timeline
Register now for practical insights from a COO building the product operations foundation for Straight Down’s next stage of growth.
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