
Connect Product, Planning and Pricing Decisions Before They Lock
The shift to concurrent commercialization
Online
November 18, 2026
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Consumer goods companies are managing more complex assortments, volatile costs and sourcing conditions and faster shifts in demand. But while the market moves continuously, many operating models still move from one function and decision to the next.
That disconnect has a business cost. Decisions happen too late, margin gets lost between functions and disconnected product data creates more risk as complexity grows.
Join Centric Software® for a 45-minute webinar exploring the shift from sequential to concurrent commercializationand what it means for senior leaders across product development, merchandising, planning, sourcing and supply chain.
In this webinar, discover:
Why traditional operating models struggle to keep pace with market complexity
Where disconnected decisions put margin and inventory at risk
How concurrent commercialization connects decisions across the product lifecycle
The five foundations of concurrent commercialization, including trusted data, connected decisions and AI
How connected commercialization improves margin, inventory, speed and agility
How Centric Software connects decisions from concept to commercialization
Discover what changes when product, planning and commercial decisions move together and the operating model can respond as continuously as the market does.
Who should attend: C-suite executives and senior leaders across product development, merchandising, planning, sourcing and supply chain.