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21 January, 2022

Wilton Bradley Partners with Centric Software to Bolster Business Growth

UK-Based Leisure Goods Company Adopts Centric PLM™ to Counter Supply Chain Disruptions and Rapidly Speed Product Development


CAMPBELL, Calif., January 24, 2022  – Supplier of quality consumer leisure goods Wilton Bradley has selected Centric Software®’s Product Lifecycle Management (PLM). Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

UK-based Wilton Bradley specializes in the design, development, distribution and marketing of consumer products in the toy, sports and outdoor leisure markets. They offer an extensive range of 4,000+ products with distribution in 30 countries and plan to launch 30 new toy SKUs this year. With the Covid-19 pandemic driving sky high demand for their products, the business began investigating technologies that could streamline processes and drive efficiency to support their rapid growth.

“Because of the huge spike in interest for our products during the pandemic, we needed to drive efficiency and create one source of truth,” reflects Anne Ebdon, ERP Project Manager at Wilton Bradley. “This coincided with our legacy PLM becoming EOL (End of Life) so we decided to review our processes and investigate solutions that could align us with industry best practice.”

Although the pandemic had boosted demand for their products, marketplace disruptions and the limitations of an outdated legacy PLM meant the business was struggling to fulfil orders on time and track products at every stage of the lifecycle.

“We continued to face global challenges such as Brexit in addition to the supply chain disruptions of the pandemic, so stock was delayed getting to our warehouses. We therefore needed to get products developed and ready for market quicker to allow for shipping setbacks,” explains Ebdon.

During the PLM selection process, Wilton Bradley was specifically looking for a technology partner with experience in the toy and leisure industries, as well as a solution that was cloud-based, flexible and intuitive. After considering a range of vendors, Centric rose to the top as a perfect fit for the business.

“Centric Software offered the most versatile SaaS solution, with a user interface that’s clean, simple and easy to navigate – offering our teams ultimate flexibility to support our growth trajectory. We are really excited by the prospect of using Centric’s industry knowledge and best practice to position us at the forefront of innovation in our industry,” says Ebdon.

“It’s with pleasure we welcome Wilton Bradley to the Centric Software family,” comments Chris Groves, President and CEO of Centric Software. “We are proud to facilitate a streamlined and sustainable product development strategy to support their business growth.”


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Wilton Bradley (

Wilton Bradley Ltd specialize in the design, development, sourcing and supply of quality consumer leisure goods, supplying their own branded goods to specialist retailers and sourcing a broad range of products for many of the world’s leading retailers and third party brand owners.

Their mission is to inspire, facilitate and encourage more fun, enjoyment and happiness in the world through the provision of quality leisure products that represent great value to the consumer. Wilton Bradley is passionate about active lifestyles, play time, toys and sports.

Their vision is to be recognized around the world as the industry’s leading supplier of quality consumer leisure, toy and sports products achieved through products that inspire more fun and activity in peoples’ lives.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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