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29 January, 2024

Nhabe Garment Navigates Market Challenges with Centric PLM

Vietnam’s leading fashion and apparel manufacturer partners with Centric Software to drive innovation and revenue.

CAMPBELL, Calif., January 30, 2024Centric Software® is pleased to announce that Nhabe Garment Corporation (NBC), a household name in garment and apparel manufacturing in Vietnam has selected Centric PLM™ to drive go-to-market innovation and value creation for consumer goods retailers, brands and manufacturers. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Founded in 1975, with two garment factories named Ledgine and Jean Symi in the Saigon Export Processing Zone, NBC has gained an impressive reputation for producing high quality products. with a large capacity to produce for domestic and foreign customers. With 38 member units, 30,000 employees and 25,000 pieces of advanced machinery operating across various fields and locations in Vietnam, NBC has established itself as a key player in the industry.

For many years, NBC focused on trading and exporting under the Cut, Make, Package and Trim (CMPT) and Free on Board (FOB) business model, servicing over 100 leading fashion brands and retailers all over the world. However, recent market volatility prompted NBC to pivot to the Original Equipment Manufacturer/Original Design Manufacturer (OEM/ODM) model.  To support this transition and address the reduction in incoming orders, NBC recognized the need for the right tools and technology in place.

Nguyen Ngoc Lan, CEO of NBC shares, “We have to follow where the demand is, so when the CMPT orders slowed down, that gave us the push and opportunity to shift the business. For us, this means strengthening our R&D, streamlining processes in materials sourcing and stock inventory as well as investing in technology that will enable us to achieve our new goals.”

NBC has a legacy system in place, but the company needed a tailor-made solution designed for fashion manufacturers that can understand and work around the best practices in the industry which they found in Centric PLM. Leveraging Centric’s market-driven technology, NBC is set to optimize operations and boost innovation, ultimately overcoming market challenges.

On the selection process, Lan adds, “The Centric team knew what questions to ask and was quick to address our concerns on the spot. We are looking forward to improving efficiency with the PLM implementation.”

President of Centric Software, Fabrice Canonge says, “We applaud NBC’s courageous and strategic decision to remodel their business. With Centric Software’s suite of next-gen technology and solutions, we are confident that they will achieve their digital transformation goals.”

Learn more about Centric solutions.

Nhabe Garment Corporation ( NBC always brings the most up-to-date fashions to Vietnamese and International customers as a premium fashion maker using the latest technological equipment in conjunction with very experienced management and technical team.

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in consumer goods like fashion, outdoor, luxury, home, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

· Centric PLM™, the leading PLM solution for consumer goods, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity.

· Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance resulting in a 110% increase in margin.

· Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.

· Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with a proven 12% increase in average initial price point.

· Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, increasing product portfolios by up to 90% using the same resources.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.

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