4 June, 2025

Beesline Selects Centric PLM to Drive Global Growth and Enhance Regulatory Processes

Leading Natural Skincare Brand Reinforces Compliance and Innovation with Centric PLM

CAMPBELL, Calif., June 4, 2025 – Centric Software® is pleased to announce that Beesline International S.A.L. has chosen Centric PLM™ as a strategic platform to power its ambitious global expansion and to improve regulatory and scientific data accuracy and management. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products such as cosmetics & personal care, food & beverage, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Founded in 1993 by Mohamad Arayssi and his sister, Maha Arayssi Rifai, and with over 30 years of expertise, Beesline develops and manufactures its products in ISO 22716-certified facilities across strategic locations in Lebanon, Egypt and the UAE. Currently present in more than 20 countries, the brand has recently expanded into European markets — Italy, France, Germany, Cyprus & More — while also experiencing rapid growth in China.

“Centric PLM will enable our scientific teams to work more cohesively by linking formulation development with evolving regulatory frameworks in real time. This strategic alignment ensures that our R&D processes remain both agile and compliant. It also empowers us to anticipate market needs with scientifically validated, scalable innovation.” says Maha Arayssi Rifai, co-founder and Chief Scientific Officer at Beesline.

To speed its global expansion while reinforcing its commitment to sustainability, Beesline is adopting Centric PLM for Cosmetics and Personal Care. This advanced platform unifies product and regulatory data, supplier insights and artwork management, creating a single, reliable source of truth. By streamlining workflows and ensuring regulatory compliance, Centric PLM enables Beesline to enhance efficiency, accelerate product launches and maintain the highest quality standards.

“After evaluating several PLM solutions, Beesline selected Centric PLM for its seamless integration with compliance systems like FoodChain ID and its strong track record in the cosmetics and personal care industries,” says Ghassan Geara, IT Director of Beesline. “Additionally, Centric PLM’s integration capabilities will enhance operational efficiency by ensuring smooth data flow between our multiple solutions, facilitating better coordination and decision-making.”

With Centric PLM, Beesline anticipates improvements in compliance management, operational transparency and time-to-market. Centralizing formulation, regulatory and artwork data in a single digital platform will enhance efficiency and accuracy across its product development processes.

“We are excited to partner with Beesline as they accelerate their international growth and innovation,” says Chris Groves, CEO of Centric Software. “Their commitment to sustainability and innovation aligns highly with our mission. By leveraging Centric PLM, Beesline will efficiently navigate the complexities of international markets, driving long-term success.”

Learn more about Centric Software

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