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16 May, 2022

Kyly Group Selects Centric PLM to Accelerate Time to Market by up to 3 Weeks

The largest children’s clothing company in Brazil centralizes and controls all product information in real time

CAMPBELL, Calif., May 17, 2022 – Kyly Group, the largest children’s clothing manufacturer in Brazil, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 1985, Kyly Group produces 31 million garments per year. The company is vertically integrated, owning the entire manufacturing process from yarn production to final distribution. All manufacturing steps are performed internally with strict quality control at all process stages, and all sample creation and product quality tests are conducted in their laboratories. Faced with the challenges of a rapidly changing fashion market that has intensified further during recent market disruption, the company had a need to optimize and streamline its product development processes. Kyly Group turned to Centric PLM to centralize information on an innovative platform.

“Kyly Group works with numerous suppliers throughout Brazil and reaches consumers through multiple sales channels,” explains Antonio Lopes de Oliveira Neto, Product Development Director and PLM Project Manager of Kyly Group. “The Multimarcas channel has more than 11,000 customers; Monomarca, through Rede Milon, has 80 stores, including its own stores and franchises; Exportação, serves more than 40 countries; its own e-commerce presence; and through the main marketplaces in the country. We saw the need for greater product development process standardization, better collection alignment with consumer desires, and tighter collaboration among teams to increase productivity and reduce costs. We also wanted greater visibility into the entire supply chain and data-driven decision making.”

Lopes says, “After carefully evaluating several PLM vendors, we identified that Centric would be the best partner. Their team is professional and well prepared, with deep knowledge of our products and our development process needs.”

“Beyond the Centric modules we selected, we added a number of mobile apps. We can insert material samples with photos and notes into a library and validate them, for example. We can view and edit the sample data, speeding up the go-to-market, saving resources. We can even capture an inspiration or trend anywhere in the world and enter it into PLM where everyone can access it in real time. This partnership with Centric is significant and strategic on many levels, particularly in terms of reducing time to market by approximately three weeks. Thus, we will remain competitive and agile, delivering exactly what the customer wants, at the price they expect,” concludes Lopes.

“We are delighted to partner with Kyly Group and look forward to working together,” says Chris Groves, President and CEO of Centric Software. “We are confident that Centric PLM will be critical to Kyly Group’s go to market strategy and will bring a rapid return on their investment.”

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Kyly Group (

Created in 1985, Kyly Group produces 31 million garments per year and is the largest children’s clothing company in Brazil. The Group offers five brands with different styles that range from newborn to size 20. An exclusive team of designers, stylists and fashion professionals develops three collections a year. Texture, bright colors and durability translate all brands quality. The modeling provides comfort and movement freedom for children and teenagers. Integrity, Quality, Sustainability and Valuing People are the values of the Kyly Group, which seeks to put them into practice through respect and well-being actions. The company is vertically integrated, with complete production process, from yarn to final distribution. All manufacturing stages are performed internally with strict quality control. Sustainability is one of the Group’s values that touches the entire business chain, aiming for company perpetuity with responsibility for the next generations. With advanced technology, creativity and caring for the environment and people, the Kyly Group delivers quality products with an excellent cost-benefit ratio, innovating every day.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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