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17 April, 2023

Centric PLM is the Backbone of ADEO’s Product Portfolio Strategy

The European leader in home improvement trusts Centric Software to optimize portfolio management of 57,000 products

CAMPBELL, Calif., April 18 2023– Centric Software® is delighted to announce the release of a success story about its customer, ADEO.  

ADEO is a community of companies that brings together different brands—including Leroy Merlin, Bricoman, Zôdio, Weldom and several others around the world. The company offers products and services via more than 1,000 retail outlets and various large online platforms. ADEO brands span two main types of offers—DIY for individuals and professionals and home decoration products that cover everything from structural materials, electrical, paint, kitchens, bathrooms, storage and general supplies as well as finishing materials, decoration and lighting. 

Prior to the deployment of Centric PLM®, ADEO used spreadsheets to manage the structure of their product assortment and product development execution. But with 95,000 SKUs in their product portfolio, including 57,000 active SKUs, the complexity of managing everything increased exponentially and they needed a tool to drive efficiency in product development as well as to be able to strategically manage the overall offer.

“Our main strategic challenges were to develop a transverse view of the product offering across all ADEO companies, as opposed to each brand selecting products independently. We needed optimize and automate the process,” explains Régis Lepoutre, Project Market Leader (kitchens, bathrooms and storage) at ADEO Services. “We are now able to roll up product breadth and volume and align the offer by product and also in terms of pricing.”

With international expansion in mind, ADEO wants to strengthen their development capacity via partnerships in order to build a platform where stakeholders can connect, eventually extending to a marketplace and knowledge forum for expertise and advice for services.

Thanks to Centric PLM, the completeness of available data has improved greatly, attaining a level of over 90%. Previously, this performance indicator was simply unquantifiable. Another significant improvement is meeting time-to-market goals, which is also above 90%. ADEO teams have an overview and easy access to information at all levels of the company.

Find out how ADEO uses Centric PLM as the foundation to optimize their product offer.

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About ADEO (

ADEO is the European leader and 3rd global player in the home improvement &  DIY market with a turnover of €32.4 billion in 2021 (including online turnover of €2.140 billion including VAT (X 5 in 4 years). Thanks to its network of 1,000 points of sale, marketplaces and platform partnerships, ADEO distributes its solutions for positive home living in 20 countries and is the only player in its market to offer such a comprehensive international presence.

ADEO is an open platform of companies and connected partners. Every day, the 150,000 employees of our companies make products and solutions available in-store or online which are useful to residents and housing professionals for all their projects. Living in a healthy, safe, responsible, sustainable, economical and comfortable environment is an essential condition for the well-being of people everywhere. The company is motivated by a shared sense of purpose: being useful to themselves, to others, and to the world.


Centric Software® (  

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, CentricPLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offerhighly visual, touch-screen experiences for collaboration and decision-making. CentricPlanning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence™, powered by StyleSage™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins.Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe®Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.   

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions. 

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.  

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. In the US and other countries. All third-party trademarks are trademarks of their respective owners.

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