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17 February, 2021

TechStyle Fashion Group Accelerates Digital Transformation with Centric PLM

A multi-brand direct-to-consumer fashion company levels up their product creation game


CAMPBELL, Calif., February 18, 2021 – TechStyle Fashion Group, the direct-to-consumer fashion retailer, has selected Centric Product Lifecycle Management (PLM). Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 2010, TechStyle Fashion Group integrates data science, personalization and membership commerce, reimagining the entire business cycle of fashion retail. Their impressive slate of brands—JustFab, FabKids, Shoedazzle, Fabletics, and Savage X Fenty—all have a monthly membership model of curated products, tailored to individuals. With 5.5 million members worldwide and growing, TechStyle has formulated a winning strategy.

As a data-driven company with an intense focus on creating efficiencies through innovation, TechStyle sought ways to improve its design operations. The process led to a PLM search which resulted in the selection of Centric as a preferred partner.

Jamieson Yee, SVP of global product, QA and UX teams at TechStyle says, “We release new product every week to our customers so we need systems and platforms to enable us to accelerate our business.”

To ensure that they selected the right partner, TechStyle brought PLM expertise in-house. “We strategically hired someone to come in and really drive the whole product creation process from start to finish. This person had a ton of experience working in multiple PLM platforms and out of all the platforms out there, Centric was her preferred choice. We did an analysis among different systems and our path to Centric was clear,” says Yee. “But more importantly, the thing that sold me was the relationship side, the partnership side. That’s what won me over.”

Yee continues, “Centric got our vote because the conversation wasn’t just about what PLM could do for us, it was more about partnership, and ultimately that was the biggest driver for me. Yes, we wanted a system that could do what we needed to make our teams’ jobs easier and we believe Centric can do that, but I also wanted to make sure we had a strong partner throughout this process.”

Having most of the functionality right out-of-the-box was key as well. But Yee stresses that they need a system that can accelerate innovation alongside TechStyle while facilitating new ways of thinking. “I feel like the Centric platform will allow us to do that right now, but also future-proof us moving forward. We want to be sure that our PLM partner can grow with us.”

Chris Groves, President and CEO of Centric Software says, “We are honored to be part of the ‘tech’ in TechStyle, pioneers of membership fashion sales. Their innovative approach will continue to drive growth in a journey we are looking forward to taking with them.”


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TechStyle Fashion Group (

TechStyle Fashion Group is comprised of high-value membership driven fashion brands supported by a community of more than 5.5 million active members, worldwide. Our members buy from us because we bring them personalized, on-trend style at an amazing value. We thrive in a Silicon Valley inspired work environment where design, technology and innovation are the driving forces behind the company. By integrating data science, personalization and membership commerce, the company has reimagined the entire business cycle of fashion retail.

TechStyle Fashion Group was one of the first companies to build, launch and scale brands online, starting in the footwear category. From there, we expanded into apparel, accessories, women’s and men’s activewear, intimates and kids.  Our exceptional growth is fueled by our ability to incubate new brands, extend product lines, expand internationally and innovate repeatedly in omni-channel commerce.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics, beauty, food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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