655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

6 June, 2022

Fenix Outdoor Adopts Centric PLM to Digitally Transform Across Global Brand Portfolio

Swedish outdoor group partners with Centric Software® to improve supply chain efficiency and streamline information sharing

CAMPBELL, Calif., June 7, 2022 – Fenix Outdoor, a global leader in the development and sale of equipment and clothing for outdoor activities, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Fenix Outdoor is a group of 5 brand manufacturers and multi-brand retail chains within the outdoor industry. The group formed in the early 2000’s after the popular outdoor apparel brand Fjällräven began acquiring other companies, including Hanwag, Primus, Royal Robbins, and Tierra. Fenix sees the people who buy their products as users, not just customers and aims to facilitate great outdoor experiences for them.

Products from Fenix brands can be found in over 100 countries around the world, in Europe, North America and Asia. They sell directly to their users through owned brand stores and e-commerce, as well as 5 multi-brand retail chains operating in 6 European markets. Their brands also sell wholesale through owned sales companies in Europe, North America and Asia, and works with external distribution partners in several other global markets.

With Centric PLM, Fenix and its subsidiary textile brands are consolidating the Sourcing & Production functions, which were previously handled 100% individually by each brand.

”Amongst many other things, that meant different PLM systems, which for obvious reasons is not ideal,”  says Johan Kallin, Senior Director of Global Sourcing and Production. ”Consolidation of various functions across our brands is a part of the digitalization journey we are currently on.”

Fenix began its evaluation of PLM solutions with 8 different suppliers and spent a considerable amount of time matching system capabilities against their business needs before deciding on Centric PLM. Their decision was not limited to one deciding factor, however system flexibility and the ability to work with a multi-faceted product portfolio, suitable for their complex outdoor offering, was very important to them.

Fenix sees sustainability as a core part of its DNA and business strategy and expect it to be integrated in all its business dealings, particularly IT systems. They expect Centric PLM to help the group and its brands to achieve a better overview and understanding of what is needed to drive sustainability improvements within its products, and in relationships with suppliers.

“In order to gain more transparency into our supply chain, we use different systems to trace our products from manufacturing all the way down to the fiber crop and to calculate our impact. We are increasingly required to fulfil governmental demands for traceability, transparency and accurate data metrics. Therefore, we expect Centric PLM to allow for different API connections to systems we already use such as the Higg Index, Trustrace and others, as well as to monitor our sustainability KPI’s within a dashboard which is connected to products and suppliers,” adds Kallin.

Chris Groves, President and CEO of Centric Software, comments, “We can’t express enough how thrilling it is to be part of Fenix Outdoor’s digital transformation on such a large-scale rollout. We can’t wait to see what the future brings for the group and their brands.”

Learn more about Centric PLM

Request a Demo


Fenix Outdoor (

Fenix Outdoor is an internationally active group focused on products for nature and outdoor life. The company offers clothing and equipment for active outdoor life and leisure through its own brands Fjällräven, Tierra, Primus, Hanwag and Royal Robbins. Their goal is to be a global leader in the development and sale of equipment and clothing for outdoor activities through organic growth in Europe and around the world, based on a strong retail network and brands.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Share this page