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11 July, 2022

4T2D Starts Off on the Right Foot by Choosing Centric PLM for Efficiency Prior to Launch

Sustainable startup apparel brand sets their digital foundation to establish streamlined workflows and circularity out of the gate; it’s never too soon for PLM!

CAMPBELL, Calif., July 12, 2022 – 4T2D, the sustainable apparel company, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

4T2D (pronounced ‘fortitude’) is an apparel startup, founded in January 2021.  Jordan Leach, Brand and Operations Manager says, “We’re a little over a year old, and launching our first line this fall. We are an every-wear brand, where you can go from work to play; you can wear our pieces at any time, any-wear.”

Leach explains why they have chosen to implement PLM at the inception of their company. “Currently our team is small. Our focus has been on sourcing and product development which is where we found the need for PLM.” She continues, “We needed something that would make our process more efficient and give us visibility, so we can focus on making great products. As a small team, we wear many hats and needed a solution that allows one person to perform many roles. Secondly, a solution that could integrate with our manufacturing facility and use across multiple brands. Our Centric users will be divided between 4T2D and Fourbital Factory.”

The factory was founded by 4T2D. Leach enthuses, “It’s about 600 feet down the road from 4T2D headquarters. It’s an innovative apparel manufacturing facility for small brands like us who have a focus on sustainability. They will provide design services, manufacturing training certifications, host educational classes and have space for pop-up retail opportunities. The factory’s goal is to be 100% circular. We’re building a department where all waste fabric will be reduced to fibers and turned into yarn for beanies or felt for a variety of uses.”

4T2D evaluated several PLM providers. Leach says, “I looked at Centric first, and was really blown away. It checked all the boxes. We looked at a few others but they were not small-business friendly. We considered using the ERP Fourbital Factory is using which has PLM aspects, but it wasn’t the perfect solution for us. Inevitably, we circled back around to Centric. At the end of the day, I didn’t want to invest in a program that might solve our current problems and costs less, but then later have to migrate to something more robust as we scale.”

Leach is anticipating multiple benefits from Centric PLM. “We have plans to integrate our PLM with Fourbital Factory’s ERP. It’s going to streamline our development process and hopefully reduce the amount of back-and-forth and potential errors in communication. We expect it to help us to bring our products to market faster.” She concludes, “We are focusing on being a digital-first brand, from factory machinery to development software, it enables us to stay agile, maximize efficiencies and ensure long-term growth.”

President and CEO of Centric Software, Chris Groves, says, “It is heartening to see a young company implement Centric PLM right from the start, to set themselves on the true path from day one. We are happy that another business with a sustainability focus has chosen Centric to spur on their eco-mission.”

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4T2D (

4T2D is an every-wear apparel brand: on a mission to make sustainable, versatile, timeless clothing for the everyday adventurer. Founded in 2021, 4T2D is an E-commerce brand: a direct-to-consumer clothing line with a planet-first approach.

Our goal is to focus on the future so that you can live in the moment. Both long-term: by designing timeless, durable styles with a commitment to sustainability; and short-term: by creating versatile, functional, stylish garments suitable for wear-ever your day takes you.

We believe that sustainability starts locally. For us, that’s in Burlington, Vermont. From design to production, our apparel travels just 600 feet down the road from headquarters to our partner factory, Fourbital Factory.

4T2D plans to launch the first collection in Fall 2022.



Fourbital Factory is an innovative apparel manufacturing facility opening in the South End Arts District of Burlington, Vermont. Their mission is to create a sustainable future in fashion from process to product. At Fourbital, sustainability means a people and planet-first mentality. They will provide training, education certifications, a sewing collaborative and retail space.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners. 

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