17 April, 2018

Sri Lankan Exporter Brandix Adopts Centric PLM

CAMPBELL, Calif., April 17, 2018 – Brandix, Sri Lanka’s largest Apparel exporter, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Brandix, the pioneer of ‘total solutions’ in Sri Lanka’s Apparel sector, and a preferred supplier to some of the leading retail brands in the US and Europe, has a presence in Sri Lanka, India, Bangladesh, Cambodia, Haiti and the UK with over 48,000 employees in total. The company has been awarded the prestigious ‘Sri Lankan Exporter of the Year’ award consecutively for five years.

As Surendra Karunakaran, Chief Information Officer at Brandix explains, the company sought a PLM solution to help manage data flows and communication.

“We decided to invest in a PLM solution to capture data at the source,” says Kaushala Prematilake, Senior General Manager – Enterprise Applications. “We knew the right PLM could provide a collaborative platform for product development teams.”

As Karunakaran says, “Centric Software is one hundred percent apparel-focused, with an impressive list of over 240 customers in the industry and dedicated research and development in fashion and apparel. This expertise helps Centric align with our business processes. Centric PLM being a highly configurable out-of-the-box solution, with an intuitive user interface and easy navigation, and its ability to develop mobile apps for PLM, as well as provide innovative updates were influential factors in our decision.”

“The Centric team gave us a high level of customer service during the pre-sales process, and we are confident that this will continue,” says Prematilake “We look forward to having a great partnership with Centric in the future that will be mutually beneficial for both companies.”

“We are delighted that Brandix, the largest Apparel exporter in Sri Lanka, has decided to select Centric PLM,” says Chris Groves, President and CEO of Centric Software. “We look forward to partnering with them every step of the way today and on their journey into the future.”

Brandix (www.brandix.com)

Ranked Sri Lanka’s Most Valuable Export Brand in 2015, 2016 and 2017 by Brand Finance, Brandix is the country’s single largest Apparel exporter, and was named ‘Sri Lanka’s Exporter of the Year’ for the fifth consecutive time in respect of 2016 by the Sri Lanka Export Development Board (EDB). The pioneer of the concept of ‘total solutions’ in Sri Lanka’s Apparel sector, and a preferred supplier to some of the top retail brands in the US and Europe, Brandix is also a benchmark and international award winner for eco-friendly manufacture and commitment to environmental best practice.

Centric Software (www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.