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16 January, 2023

THEILMA Builds on Sustainable Growth with Centric PLM

South Korean fashion brand adopts PLM productivity and long-term growth, and work-life balance for teams 

CAMPBELL, Calif., January 17, 2023– THEILMA, a leading South Korean fashion brand, has selected Centric Software® for its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.  

Finding inspiration from all, South Korean fashion brand THEILMA presents well-curated collections that transcend trends and personal tastes. Its first store opened in August 2017 and carried THEILMA name meaning “air” and “water” in Finnish. Since then, the brand has grown into having its own 18 offline stores—some of which are stand-alone boutiques while the others are within department stores. The brand also has a steady presence and following through its online store.   

Mindful about the future and global expansion, its Chief Executive Officer, Helen Jung thought to create a new brand philosophy that would see sustainable growth for the next 50 years and transcend time limits while maintaining Nordic values ​​and slow living. She deemed that in order to achieve global expansion, it’s more critical to focus on brand value setting and product merchandising than to simply be fixated on retail sales. For that reason, Jung took the leap forward by investing in and initiating digital transformation in THEILMA community.    

“Overproduction itself is environmental destruction. When making clothes, I always wonder how many customers would actually want this. That’s why accurate data is needed about the way clothes are made. Most importantly, I have always felt that a company needs the best talent before it can initiate sustainable growth. It was determined that PLM could help anyone in the team double or even triple their potential,” shares Jung.  


With the adoption of Centric PLM® as their chosen tool for long-term growth, THEILMA is expected to increase productivity and performance by improving efficiency, organizational trust, stability and communication. They are also now well on their way to achieving work-life balance and are further equipped for global expansion and sustainable growth in the decades to come.  

Chris Groves, President and CEO of Centric Software says, “We are delighted to have THEILMA onboard as one of our Centric PLM customers. We are always in the business of supporting our clients in reaching their business goals and in this case, the big picture is sustainable growth. I’m confident that through our innovative solutions, we are going to help them achieve that.”  

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THEILMA finds its inspiration in all objects through the ages. With its singular aesthetic, THEILMA defines a select shop that is unparalleled and invigorating. The label presents well-curated collections that transcend trends and personal tastes. 


Centric Software® (  

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence™, powered by StyleSage™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.  

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade. 

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. In the US and other countries. All third-party trademarks are trademarks of their respective owners. 

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