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17 October, 2022

Dainese Reaches Apex of Design & Development After Teaming Up with Centric Software

Product Development accelerated due to streamlined certifications 

CAMPBELL, Calif., October 18, 2022Centric Software® is delighted to announce the release of a success story about its customer, Dainese.   

Dainese was founded in 1972 by motorcycle enthusiast Lino Dainese. The company’s mission to ‘enable human potential’ has gone beyond motorsports to encompass safety gear and clothing for skiing, mountain biking, horse riding, sailing and even outer space with their gravity load simulation suit for the International Space Station (ISS). The proudly Italian brand also operates as an OEM (original equipment manufacturer), manufacturing products for household names such as Ducati and BMW.    

Prior to Centric PLM®, Dainese’s outdated, offline technology systems were struggling to keep pace with rapid company growth. The complexity of their product mix added a huge strain to teams, who were tied up with admin and long certification timelines when they should have been focusing on innovation. 

“Our processes were not digitized… teams were working in Excel where they tracked every aspect of product development, including homologation and certification. With 4 product categories and around 20 sub-categories, you can imagine how that was extremely complicated,” explains Luca Menegardo, CIO at Dainese.  

The objective of their PLM project was to de-complexify the way products were developed and introduce standardized approaches across the business. This was vital considering the rigorous safety checks and certifications products had to pass before they could be sold on the market.  

“We cannot compromise on security – everything we do is certified. Firstly, the product must satisfy extreme technical and mechanical tests in our labs. Then you need to run a different homologation process to sell it around the world,” elaborates Menegardo.  

Implementation across multiple departments including the commercial team, product managers, product marketing, R&D, sourcing, quality and supply chain was achieved in just 9 months, 90% of that achieved remotely due to the Covid-19 pandemic. Roberto Conte, PLM Project Manager, is impressed with the functionality of the system and its ability to handle complex data sets.  

“We are already managing more than 3,000 styles, 10,000 color variants and 9,000 materials within Centric PLM,” says Conte. “Thanks to the smooth implementation we have been able to define a paradigm within the company on how to run a successful project,” adds Menegardo.  

Discover how PLM became a gateway to accurate, streamlined and optimal product development for Dainese by watching the video!  

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About Dainese (  

Dainese is dedicated to producing the most effective safety solutions in every arena where athletes continually push the human body and mind to surpass their prior achievements.A pioneer in combining the highest safety and maximum ergonomics, their products offer solutions for motorcyclists, alpine skiing and mountain biking and their special projects range from competitive sailing to outer space gear.  

In its 49 years of activity, Dainese has created a constant flow of rule-breaking, standard-defining innovation in the most diverse fields of human endeavor, inventing key safety concepts such as the back protector, racing sliders, aerodynamic humps, as well as the first ever wearable airbag for motorcyclists and skiers, a technology that the brand has mastered in over 30 years of wearable safety airbags leadership. Additional special projects range from the first performance suit for sailing and yacht racing that combines flotation, protection and communication functions in a single solution, to a gravity load simulation suit for the International Space Station.   

Like all their innovations, they’ve been developed in close collaboration with their pioneering users, designed around their needs to fully support their achievements. Or – to put it another way – they are inspired by humans.   

Humans which include legendary multiple world-championship-winners Valentino Rossi and Giacomo Agostini, America’s Cup champions Emirates Team New Zealand, astronauts Andreas Mogensen and Thomas Pesquet, and all their riders and athletes worldwide.  


About Centric Software ( 

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.  

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018, 2021 and 2022.   

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners. 

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