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8 June, 2022

Qinhai Food Ramps up R&D Efficiency with Centric PLM

Plant-based food producer works with Centric Software® to build shorten R&D cycles and be more competitive

CAMPBELL, Calif., June 9, 2022 – Qinhai (Shanghai) Food Co., Ltd., the plant-based food company, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 2020, Qinhai (Shanghai) Food Co., Ltd. is a market leader in the Chinese food industry that specializes in the development, production and retail of plant-based products that meet high customer expectations in terms of raw materials, process and quality.

Qinhai Food offers a wide range of products, and recognized the need to establish standardized and centralized systems for managing product data and R&D. They selected Centric Food and Beverage PLM to build a digital platform for product development and management.

“We believe it is necessary to collect data in a systematic manner before standardizing the entire R&D process and data standards,” says Ms. Zhou Ning, R&D Director of Qinhai Food. “This is a new area of food technology, important in a market in a high state of flux. Centric PLM will help us to accommodate to changes in consumer tastes, supply chains and regulatory standards while also facilitating our future growth.”

As Ms. Zhou elaborates, “Centric Software has a wealth of experience in the food industry at home and abroad, which left an indelible impression on us and got us thinking more about PLM planning. This is why we decided to collaborate with Centric Software to achieve R&D digitalization.”

The primary goals of the PLM project are to ensure data standardization, collect basic data, identify and streamline R&D processes and also to set up project management models. Qinhai Food plans to establish a “market + product” dual-drive development model that uses PLM to respond rapidly throughout the business chain to shorten the R&D cycle, build core product competitiveness, and ultimately achieve its strategic goals.

“The whole Centric team is professional and efficient, with an impressive mix of industry leaders and successful experience,” concludes Ms Zhou. “This is a rare opportunity for Qinhai Food, and I look forward to the project results.”

“We are very pleased that Qinhai Food has placed their trust in Centric Software,” says Chris Groves, President and CEO of Centric Software. “We are excited about working with Qinhai Food at this crucial point in their business development to revolutionize R&D processes and pursue their strategic objectives.”

Learn more about Centric Food and Beverage PLM.

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Qinhai Food (

Founded in 2020, Qinhai (Shanghai) Food Co., Ltd. is a market leader in the Chinese food industry that specializes in the development, production, and sales of plant-based products that meet high customer expectations in terms of raw materials, process, and quality.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for retail, consumer goods, fashion, food and beverage as well as cosmetics and personal care companies. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, specification and formulation, package and labeling, sourcing, quality, compliance, traceability and assortment management functionality tailored for fast-moving consumer industries. Centric’s innovations are 100% market-driven with the highest user adoption rate in the industry. Centric pioneered mobility for product development, introducing the first mobile apps for PLM enabling teams to collaborate on the move. Centric was also first to launch innovative Adobe® Illustrator Connect and 3D CAD connectors, empowering design and product development teams to work in familiar 2D and 3D software environments while directly connected to PLM.  Centric’s Agile Deployment methodology speeds implementation for the industry’s fastest time to value. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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