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2 November, 2022

ALOHAS Steps Up Omnichannel Strategy with Centric PLM

On-demand fashion brand partners with Centric Software to boost quality, drive growth and empower sustainability 

CAMPBELL, Calif., November 3, 2022 – ALOHAS, the world’s first sustainable on-demand fast fashion brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.  

ALOHAS was founded in 2015 in Hawaii by current CEO Alejandro Porras. Originally, ALOHAS focused on reinventing the traditional Spanish Espadrille. After receiving acclaim in Hawaii, the brand grew its product range to include ready-to-wear, handbags and jewelry, as well as their range of finely crafted shoes.    

After experiencing rapid growth, it became clear to ALOHAS that they needed to upgrade their digital solutions in order to streamline and condense production timelines.   

“Teams were working in Google Sheets and Excel, which are prone to errors and can often lead to confusion regarding version control and product status,” says Jordi Marzà Capel, COO at ALOHAS. “We wanted to give our teams better tools, so they can work more effectively and create better products.”   

Although their legacy ERP system was equipped with a PLM module, ALOHAS needed a more robust, fashion-focused solution. They carefully evaluated five PLM vendors before selecting Centric PLM.   

“I liked that Centric had deep expertise in the fashion industry, is cloud-based, very easy to use and is customer-oriented,” shares Jordi Marzà Capel.  

ALOHAS has deployed Centric PLM rapidly across the entire company and is seeing improvements in product quality, customer experience and sustainability. They will also feed data directly from Centric PLM into their e-commerce system, ERP, warehouses and B2B portal to radically transform their processes.    

“We have much more control over materials and product changes and we are able to keep track of sustainability features within Centric PLM,” says Jordi Marzà Capel. “All of the product material and development information we collect in Centric PLM can also be made available to our customers on our e-commerce platform. Centric PLM is helping us better understand the behaviors and preferences of our consumers.”   

By working within a ‘single version of the truth’, ALOHAS will streamline product data sheets from development to delivery. Centric PLM’s table of measures feature means customers will find their perfect fit with every product, enhancing the customer journey.  

“Centric PLM will enable us to maintain our growth trajectory and we anticipate launching three to four times more products by 2023,” says Jordi Marzà Capel. “ALOHAS will leverage product data across the entire organization and use it in our data science and artificial intelligence projects to grow the business.”   

ALOHAS also utilizes the power of Centric PLM to store all information on factories, audits and CSR certifications, which is crucial for their sustainability initiatives.   

“We are thrilled that ALOHAS is now using Centric PLM to drive their omnichannel strategy,” says Chris Groves, President and CEO of Centric Software. “We are proud to partner with this cutting-edge fashion brand as they propel their growth trajectory.”    

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Heal the planet, save money and look stunning with eco-friendly fashion by ALOHAS.  

ALOHAS was founded in Hawaii circa 2015 to put a twist on the traditional espadrille and inspire the endless summer. Since then, we have taken a break from the heat to include fall/winter collections, so that you can stay with us year-round, rain or shine. Our silhouettes have evolved to include trendy, bold and sophisticated models that make the perfect essential for the style-conscious.  

Staying local. Designed in Barcelona and handcrafted in Alicante. All of our shoes are produced by trusted artisans in nearby production facilities, so we can visit regularly to ensure that labor conditions and quality standards are in line with our values.  

Travelling the world. ALOHAS Travels is our most adventurous project yet. Every year, we travel to breathtaking locations with talented women who share our love for content creation and unforgettable experiences.  

On-demand production. Overproduction in fashion is one of the world’s biggest environmental threats. We refuse to make that problem worse. Our pre-order system allows us to accurately anticipate demand levels prior to production, so we produce the amount of shoes we’re going to sell.  

Vegan materials. Fact: It’s really, really difficult to find vegan shoes right now. We believe that will change soon, so we’re getting ahead by offering fully vegan styles and otherwise using vegan materials wherever possible.  

Mostly shoes but…More than that too. Recently, we diversified our product range to include jewelry and clothing collections. Conceived to provide a perfect combination with our timeless-meets-trendy shoe collections. 


Centric Software ( 

From its headquarters in Silicon Valley, Centric Software provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution power by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.   

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.   

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018, 2021 and 2022.   

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners. 

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