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11 May, 2022

Tufte Wear Suits Up with Centric PLM to Kickstart Digital Transformation to Achieve Company Growth Targets

Norwegian active wear brand partners with Centric Software® to reduce product offer complexity and centralize design processes

CAMPBELL, Calif., May 12, 2022 — Rapidly growing Norwegian clothing brand Tufte Wear has selected Centric Software‘s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Tufte Wear was founded in 2012 by Olaf Tufte, a farmer and Olympic champion from Vestfold, Norway. Tufte’s personal mantra of, “It’s always possible to get better,” inspired him to start making super-soft boxer briefs for working men. The company has since expanded its product offering to include outdoor and active clothing for both men and women.

The company is growing quickly and they need a system to help reduce complexity in the design and manufacturing process, as well as to meet growth targets. Prior to adopting Centric PLM, all product information could only be found in several hundred Excel sheets, spread across a variety of locations, devices, departments, and people.

“We knew that we needed to adopt a PLM system to give the entire organization the tools they needed to create, collect and share necessary information,” says Astrid Volldal, CFO of Tufte Wear, “This will reduce the complexity of our work and the risk of losing important information.”

“We have worked with another PLM software in the past, but during our vendor evaluation we found that Centric PLM has more useful features and a more intuitive interface. We looked at one other competitor, but market insight tells us that Centric Software is best in class,” she continues.

The decision to go with Centric’s cloud-based PLM solution belonged to the Design and Product Department, who will be the key owners of the system. However, the system will benefit several departments throughout the company, especially the Purchase and Logistics teams, but also Sales with price lists and VPI/Master data information for customers.

Volldal explains, “Centric PLM will also help us to provide more correct and professional data to our customers and much faster than ever before. We predict that this will increase our customers’ happiness and help us achieve growth goals.”

Another key benefit for the organization is early access to product drawings and technical specifications, partially for the Marketing department, but also for the Tufte Wear online store. The company anticipates that it will be easier to plan what they will purchase in their supply chain, as well as find key selling points for their products.

“We expect higher efficiency and fewer errors,” reiterates Volldal, “as well as better time management during the process of designing and creating new collections. We also expect clearer lines of communication for planning with the Sales and Marketing departments.”

Centric PLM will allow the brand to be more sustainable and transparent. Going all-digital means less paperwork and more information sharing on factories, fabrics and more. Using Centric PLM also makes it easier to track and manage raw materials and vendor certifications in Tufte Wear’s supply chain.

“It gives us tremendous satisfaction that our platform can provide the same benefits to smaller brands as it does for larger ones,” says Chris Groves, President & CEO of Centric Software. “Our goal is to grow alongside all our customer partners as they continue to expand and move forward into the future together.”

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Tufte Wear (

Tufte Wear was founded in 2012 by Olaf Tufte, a farmer and Olympic champion from Vestfold, Norway. Olaf’s mantra, “It’s always possible to get better”, inspired him to create super-soft boxer shorts for the hard-working man. The brand has come a long way since then, but the mantra remains steady. It forms the basis of everything they do and drives them forward towards ever achieving new goals.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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