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9 December, 2019

NAADAM Sets for Sustainable Growth with Centric Fashion PLM

CAMPBELL, Calif., December 10, 2019 – NAADAM, the ethical cashmere brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

What started as an unexpected visit to the Mongolian countryside turned into creating the fairest, most sustainable and affordable top-of-the-line cashmere the world as ever seen. Founded in 2013 by Matthew Scanlan and Diederik Rijsemus, NAADAM has a direct-to-consumer business model that keeps prices affordable while ensuring that goat herders in Mongolia who produce their cashmere are fairly rewarded and supported. NAADAM is growing rapidly and recently expanded its brands with the relaunch of the Thakoon designer womenswear brand.

Previously, NAADAM had a PLM system, but needed a more all-encompassing solution to achieve transparency, improve vendor collaboration and sustain rapid growth.

“We want to grow in a healthy manner, maintaining consistency across our entire supply chain and brand offering,” says Noah Roswig, Senior Vice President of Operations at NAADAM. “Our existing PLM system couldn’t handle the level of complexity, standardization and organization necessary to expand our brands, channels, geographies, categories and teams while keeping standards high.”

NAADAM selected Centric Fashion PLM because of its user-friendly approach and ability to comprehensively handle every aspect of the product lifecycle.

“Centric offers a complete package with a great reputation in the industry and features that will help us achieve our end goals, such as clear milestones and calendarization across multiple brands and channels, complex historical change-tracking of product attributes across seasons and real-time vendor portal communication,” says Roswig.

“NAADAM expects to scale the business significantly with Centric Fashion PLM as a digital foundation,” adds Roswig.

“We will gain greater oversight and control of a hectic and multi-faceted process. We expect that Centric will allow us to scale our business upwards to many multiples of where we are now, while maintaining a consistent approach to every product. Centric’s organized and user-friendly platform will make it easier to onboard new team members as we grow.”

“We are delighted to welcome NAADAM as our latest customer,” says Chris Groves, President and CEO of Centric Software. “We are confident that Centric Fashion PLM will enable NAADAM to continue on a path of sustainable and healthy growth, and we look forward to partnering with them over the long term.”

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NAADAM makes high-quality, sustainable and unbelievably soft knitwear at the world.

NAADAM goes straight to the source of the world’s best cashmere, the heart of Mongolia’s Gobi Desert, and partner with herders and their goats who create the holy grail of softness. We never work with traders, brokers or buyers. Ever. That means we can pay our herders 50% more and ensure we’re sustainable and ethical at each turn. We make better clothes because of smarter business practices, and out customers get the highest quality cashmere at never-before-possible prices. Win-win.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor, consumer goods and home décor. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a new fully visual and digital experience for collaboration and decision-making and includes the Centric Buying Board to transform internal buying sessions and maximize retail value and the Centric Concept Board for driving creativity and evolving product concepts. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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