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31 July, 2023

Zhongqiao Sports Implements Centric PLM to Drive Business Growth

Major sporting goods company launches PLM project to digitalize R&D and improve decision-making

CAMPBELL, Calif., 1 August, 2023 – Zhongqiao Sports, a leader in China’s sporting goods industry, has successfully implemented Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Since its establishment in 2000, Zhongqiao Sports has been involved in the design, R&D, production and marketing of sports shoes, clothing and accessories for adults and children. Zhongqiao Sports has nearly 6,000 brand stores across China and a number of well-known brands such as QIAODAN, QIAODAN KIDS and UMBRO.

Zhongqiao Sports needs greater digital integration to fulfill its consumer-oriented goals and keep up with the demands of local markets and global competition. Until now, their entire R&D process was managed using spreadsheets, resulting in low efficiency and difficulties in disseminating and obtaining development data.

Zhongqiao Sports is seeking exponential growth and has implemented Centric PLM™ to establish a platform that will digitalize R&D, standardize processes and data, facilitate rapid information sharing and improve cross-departmental collaboration.

Mr. Ma Lei, General Manager of Zhongqiao Sports, says, “Zhongqiao Sports will soon establish a complete lifecycle management platform for every product line from planning and R&D to production. A one-stop digital platform will enable us to review progress efficiently, identify risks in time and quickly optimize products. Over the past 6 months of implementation, every colleague involved in the project has contributed to managing excellent results using Centric PLM.”

“Centric has already helped us integrate the best practices in the industry, and this PLM project is implemented on the shoulders of giants,” he concludes.

“We are honored to partner with Zhongqiao Sports to lay the foundation for their digital transformation,” says Chris Groves, President of Centric Software. “Now that Centric PLM has been implemented successfully, we look forward to working with Zhongqiao Sports to realize their ambitions for exponential business growth.”

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Zhongqiao Sports (

ZHONGQIAO SPORTS was founded in 2000 and is mainly engaged in the design, development, manufacturing, marketing and sales of athletic footwear, apparel and accessories. Acting upon the core values of “consumer-orientation, integrity, innovation, collaboration and sharing”, ZHONGQIAO SPORTS has grown to be a leading company in China’s sportswear and gear industry.

ZHONGQIAO SPORTS products are sold through about 6,000 retail accounts in China, covering 31 provinces, cities and autonomous regions. The company is operating multiple well-known brands including QIAODAN, QIAODAN KIDS  and UMBRO. Product pipeline covers many categories which are basketball, running, training, outdoor, new lifestyle and qiaodan zhizao. Nowadays, ZHONGQIAO SPORTS attracts millions of loyal consumers and continually strengthens its brand reputation, competitiveness and impact in worldwide every year.


Centric Software® ( 

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market Intelligence™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

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