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14 March, 2022

Life is Better at Beach House Group as Centric PLM Speeds Time to Market

Brand creation company in the beauty, cosmetics and lifestyle space goes digital with product development

CAMPBELL, Calif., March 15, 2022 – Beach House Group, the brand accelerator company, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals. 

Based out of El Segundo, CA, Beach House Group is self-described as brand incubators and white space hunters that seek out voids in the market. They create thoughtful products and bold strategies that deliver on the needs of today’s consumer. The brands, like Béis Travel, Pattern Beauty, and Moon Oral Care, are represented by strong influencers. The company’s expertise spans from brand and product development to design and procurement services.  

Donna Moore, Vice President of Operations and Supply Chain explains, “We do soup to nuts. So, we start the brand, design and develop the product, work with co-manufacturers, manufacture the product, market it, and then distribute it. We’re in most of the major retailers and each of the sites has their own, very strong, DTC business.” 

The company conducted a thorough search for a PLM solution. Moore says, “We really sought to go with best in class. We had a team of 10 selection committee members with different cross-functional team representatives from the brands. We evaluated the leading PLM software companies; went through product demos, talked to references. We scored each vendor based on specific criteria. In the end, Centric was the unanimous winner and the highest rated across all 10 selection team members.” 

The benefits Beach House expects from PLM are numerous. Moore says, “Our project goals are the elimination of manual duplicate efforts, reduction in data errors, to have a document repository for all of our regulatory/compliance documentation, ingredient lists, and ‘no-no’ list. We’re looking forward to improved calendar and workflow management, automatic costing capabilities, and what-if margin analysis. We anticipate improvement of collaboration among the product development and cross-functional teams.” She concludes, “With the ERP integration, we’ll be able to just push the product information to ERP.” 

Chris Groves, President and CEO of Centric Software says, “This is an exciting partnership for us. Beach House Group is the type of innovative company that we love working with, and we are looking forward to seeing what they accomplish in the years to come.” 

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Beach House Group ( 

We create and commercialize world-class brands. We’re Beach House, a disruptive force of innovation in the beauty and lifestyle space, we are a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today’s consumer. Our expertise spans from brand and product development to design, licensing, and procurement services. We are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap.  

Centric Software ( 

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.  

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.  

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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