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11 December, 2023

Gudrun Sjödén Selects Centric PLM to Empower Design Teams

Leading Scandinavian apparel brand partners with Centric Software to save time, reduce admin tasks & enhance communication

CAMPBELL, Calif., December 12, 2023Centric Software®, the Product Lifecycle Management (PLM) market leader, proudly announces its partnership with Gudrun Sjödén, a design-focused Scandinavian clothing and home décor brand. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Gudrun Sjödén opened her first store in 1976 in Stockholm, and for more than 45 years has been designing and creating striking, colorful clothes with a Nordic flair, crafted from natural fabrics. This unique brand featuring bold colors and distinctive prints has an equally bold ethos — they celebrate individual style, strong women, and sustainability through their motto: Swedish design with a green soul. 

Gudrun Sjödén has expanded into a global brand, boasting an €89 million turnover, 350 employees and 22 stores around the world. Catering to an exclusively female audience, Gudrun Sjödén sells 80% of their products through e-commerce, and their largest markets are Germany, the US and Sweden.

With their legacy system reaching its end of life in 2019, Gudrun Sjödén found themselves searching for a design-focused, cloud-based PLM with expanded capabilities. “Our prior system didn’t do much more than to create the styles, to give them colors and sizes, and generate POs,” explains the Buying & Design Team at Gudrun Sjödén.

Prior to implementing Centric PLM, design teams were frustrated and wasting valuable time entering data multiple times, visibility of processes and information sharing between departments was a challenge, and supplier communication needed upgrading.

“The challenge was that we had an enormous amount of information, in many different places, and a lot of duplication,” says the Buying & Design Team. “We looked closely at our processes between design, logistics and buying and identified where we had unnecessary duplication, where we could simplify, and what we could automate.”

Gudrun Sjödén selected Centric SMB, Centric’s cloud-based PLM solution for emerging brands. Centric’spower to streamline processes for design teams, Adobe® Illustrator® integration and centralized Pantone® Color library have been revolutionary for Gudrun Sjödén. The ability to standardize measurements and share to their PIM at the click of a mouse, the pre-built PO module for buyers, and the supplier portal were also key reasons for selecting Centric.

The Gudrun Sjödén team was highly involved in the 12-week implementation process, and they went live in the fall. “Our designers had a great time in the workshops with our Centric consultant; they were really involved,” elaborates the Buying & Design Team. “That’s why we think we’ve had a very successful implementation – we’ve been the ones leading it, and Centric was great at making sure we got what we wanted.”

And the future partnership looks bright as Gudrun Sjödén has their sights set on launching the supplier portal over the coming months, the power of PLM to help achieve future sustainability goals.

“We are very happy with the system…it’s already very good,” says the Buying & Design Team. “And that’s also why we chose Centric as a partner; it’s a future-safe solution and company.”

“We are thrilled that Gudrun Sjödén has selected Centric PLM to enhance the creative force of their design team and streamline business processes,” says Chris Groves, CEO of Centric Software. “We know that they will continue their legacy of celebrating strong women through bold and colorful designs, while remaining committed to sustainability.”

Learn more about Centric Software

See Centric solutions in action at NRF 2024, Booth #6257,

Gudrun Sjödén (

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in consumer goods like fashion, outdoor, luxury, home, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

· Centric PLM™, the leading PLM solution for consumer goods, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity.

· Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance resulting in a 110% increase in margin.

· Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.

· Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with a proven 12% increase in average initial price point.

· Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, increasing product portfolios by up to 90% using the same resources.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.

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