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4 July, 2023

Busana Streamlines Processes with Centric PLM to Meet Global Demand

Leading Indonesian export-oriented apparel manufacturer successfully goes live with Centric PLM 

CAMPBELL, Calif., 4 July, 2023Centric Software®, the Product Lifecycle Management (PLM) market leader, proudly announces that Busana Apparel Group has successfully implemented Centric PLM™. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals. 

Indonesia-based Busana is one of the largest garment manufacturers and exporters in the industry with a total capacity to produce and export 50 million pieces of clothing per year. Busana’s goal is to expand its business to different geographic locations by working with other companies and using strategic partnerships to help create a supply chain ecosystem. With Centric PLM, Busana now has one central location for all its information, removing dependency on emails to share product development information and allowing for process standardization.   

“By implementing Centric PLM, we are able to consolidate our product development information and standardize our processes,” says Manish Virmani, CMO of Busana. “The ability to capture data from the source has significantly reduced the time and effort required for repetitive data entry, and the system has helped us keep track of the entire product development at any point in time.  

Throughout the project, Busana received exceptional customer support from the Centric implementation team. Vijay Kumar, Senior Manager at Busana, shared, “Centric has been responsive and attentive to our needs and concerns, providing timely solutions. This is why we were able to navigate the project smoothly and within budget. It’s encouraging to see Centric’s customer-centric approach in both their words and actions.”

With Centric PLM, Busana has saved eight hours per style in customer communication, resulting in a 15% reduction in sample production lead time. The implementation of Centric PLM has enabled Busana to address key pain points in its product development process, improve collaboration and support its sustainability initiatives.   

Aligning with sustainability goals, Busana is looking to further collaborate with Centric on improving raw material traceability, supply chain optimization and end-of-life sustainability of products in the future.   

“We are proud to have Busana as one of our customers. As this partnership shows, a lot can be achieved with the right solution, teamwork and collaboration,” says Chris Groves, CEO of Centric Software. 

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Busana ( 

Established in 1975, Busana Apparel Group is one of the largest garment manufacturers and exporters with 30 manufacturing facilities located in Indonesia and Ethiopia. 

We are a one-stop shop for woven apparel production, specializing in men’s and women’s casual wear, formal wear, active sportswear and technical garments with a total capacity to produce and export of 50 million pieces per annum. 

Busana Apparel Group is supported by over 28,000 employees and an in-house design team creating new collections each season. 


Centric Software ( 

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual BoardsTM offer highly visual, touch-screen experiences for collaboration and decision-making. Centric PlanningTM is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market IntelligenceTM is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins.  Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.  

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions. 

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade. 

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are Trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.  

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