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5 July, 2023

Sansan Solidifies a Strong Digital Foundation with Centric PLM

Leading fashion manufacturer and exporter aims to save time through a single source of truth 

CAMPBELL, Calif., July 6, 2023Centric Software® , the Product Lifecycle Management (PLM) market leader, proudly announces its partnership with PT. Sansan Saudaratex Jaya, Indonesia’s leading garment manufacturer and apparel exporter. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.  

Founded in 1987 in Indonesia, PT. Sansan Saudaratex Jaya provides a one-stop solution in garment manufacturing and export to some of the world’s most recognized fashion brands. The company employs more than 6000 people across 7 production units spread out across 2 provinces and 5 cities all over Java island in Indonesia.  

With a 20% increase in its target revenue this year, Sansan needs to work more efficiently to meet its goals. One of the key challenges lies in the lack of quick and easy access to accurate information needed to carry out their functions effectively. Without a centralized source of truth, the teams spend an unnecessary amount of time searching for information, which in turn exposes the company to the risk of losing valuable business opportunities. 

Commercial Manager at Sansan, Billy Danubrata says, “Each team has their own shared storage with different ways for naming and storing files. There is no implemented standard or one true source to access real-time data. That’s why it’s very challenging for us to track orders and find product information across various departments.”  

Currently, the company aims to consolidate all data in a unified platform to improve visibility and reduce lead time for customer orders. As such, Sansan recognized the necessity of a Product Lifecycle Management (PLM) solution as their digital foundation, prioritizing alignment with their customers’ requirements from the outset, prior to business execution on other software such as ERP.   

In the end, Sansan selected Centric PLM™ for the transformation. Danubrata explains why, “I believe Centric not only provides software but also offers industry best practices. After engaging with the Centric team, we appreciate their transparency and integrity; both are very meaningful to us. I am also impressed by the user-friendly interface. The solution is easy to navigate, making it accessible for anyone on the team,” says Danubrata.  

“We are delighted to partner with Sansan, a reputable manufacturing company in the world of fashion,” states Fabrice Canonge, President of Centric Software. “Centric PLM will facilitate increased business efficiency and agility, improvements experienced by many other leading fashion manufacturers around the globe.”   

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Sansan (

Established in 1987, PT. Sansan Saudaratex Jaya has evolved to become a one-stop solution for some of the world‘s most recognized brands. With an annual turnover of $100 million across Garment & Textile manufacturing, PT. Sansan Saudaratex Jaya is Indonesia’s leading manufacturer and apparels exporter.   

With more than 6.000 people across 7 production units, we work hand-in-hand to ensure we meet the expectations of the next global fashion landscape. PT. Sansan Saudaratex Jaya is ready to keep striving and be better. 


Centric Software (   

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards offerhighly visual, touch-screen experiences for collaboration and decision-making. Centric Planning is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe®Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.  

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.  

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade. 

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. in the US and other countries. All third-party trademarks are trademarks of their respective owners. 

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