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10 April, 2023

Huaxiang Group Chooses Centric PLM to Drive Innovation

Knitwear manufacturer works with Centric Software to digitalize whole value chain and create a benchmark PLM project for woolen enterprises

CAMPBELL, Calif., April 11 2023 – Shanghai Huaxiang Garment Group Co., Ltd. (Huaxiang Group), a Chinese knitwear leader, has successfully implemented Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

A wool specialist, Huaxiang Group has been deeply engaged in the textile industry for more than 30 years and has production bases in China, Bangladesh, Cambodia and more. Providing European and American customers with ‘one-stop-shop’ services, Huaxiang Group produces high-quality knitwear from R&D, design, proofing, production and sales to import and export trade.

Huaxiang Group is shifting from an OEM to an ODM model, which requires a high level of efficiency in management, production and business capabilities that can no longer be achieved using spreadsheets and email. To ensure continuous growth and a rapid-response supply chain to guarantee product quality and delivery times, Huaxiang Group urgently needed to establish a collaborative, digital platform for the entire value chain. 2023 is a year of strategic digital transformation for Huaxiang Group, beginning with the implementation of Centric PLM® and including integration with SAP and other solutions.

Song Zhiying, Information Director of Huaxiang Group, explains, “The entire Centric PLM project will bring great value to Huaxiang and elevate the company to a new level. The changes and benefits created in just a few months will give Huaxiang positive results in the next three to five years, or even decades.”

Seen as a benchmark PLM project for the knitwear industry in China, Huaxiang Group aims to enhance project tracking and visibility to quickly respond to customer needs and develop product proposals that exceed expectations. Other goals include establishing knowledge libraries and standardizing production processes based on more than 30 years of experience as well as building an open platform for collaboration and complete integration between various departments to support ODM business expansion.

“We are delighted that Huaxiang Group has selected Centric PLM and us as a partner,” says Chris Groves, President and CEO of Centric Software. “With Huaxiang’s decades of knitwear expertise and our experts contributing deep PLM and manufacturing industry experience, this project will deliver greater company-wide transparency, collaboration and innovation to power their future growth.”

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Huaxiang Group (

Shanghai Huaxiang Garment Group Co., Ltd. (Huaxiang Group) is a group specializing in sweaters, hats, scarves, gloves and other commodities, from research and development, design, proofing, production and sales to import and export trade. Huaxiang Group is headquartered in Shanghai Pudong New Area, with an advantageous geographical location. Huaxiang Group has a strong technical force, with a high-level technology, design, business and R&D team, and brings together excellent designers at home and abroad.

Huaxiang Group has been deeply engaged in the wool textile industry for more than 30 years and has production bases in Shanghai, Fuyang, Lixin, Bangladesh, Cambodia and more, providing customers with one-stop services to meet high-grade expectations. Products are exported to European and American markets, with excellent quality and service that has won the trust of many international brands.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual BoardsTM offer highly visual, touch-screen experiences for collaboration and decision-making. Centric PlanningTM is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market IntelligenceTM, powered by StyleSageTM, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as Higg. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade.

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. In the US and other countries. All third-party trademarks are trademarks of their respective owners.

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