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11 September, 2023

Mercery Jewelry Pioneers Digital Transformation with Centric PLM

Jewelry designer and manufacturer partners with Centric Software to build customer-oriented design and product development platform

CAMPBELL, Calif., 12 September 2023Centric Software®, the Product Lifecycle Management (PLM) market leader, is pleased to announce that leading Chinese jewelry company Mercery has selected Centric PLM™. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, fashion, home, footwear, sporting goods, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Shenzhen Mercery Jewelry Co., Ltd. was established in 2008. With a monthly production capacity of more than 600,000 pieces, its products are exported to Europe, America, Asia and Australia and it has a brand store sales and service network in more than 100 countries and regions. Today, Mercery defines its business as an OEM and ODM-based jewelry brand, specializing in semi-fine and fashion jewelry.

Mercery had been using the online communication and file-sharing platform to manage product data, but as the business developed rapidly, serious information gaps began to affect data integrity, collaboration efficiency and the ability to make decisions. Mercery began looking for a digital solution to establish a customer-oriented design and development platform, refine the management of standards, materials and prices, organize their R&D knowledge base, improve collaboration and work quality leading to shortened design and production cycles. The answer? Centric PLM.

Ms. Lai Yanfen, General Manager of Mercery, explains, “Centric has considerable experience in serving the fashion and retail industries, and when we looked at success stories released by Centric, we found that many overseas customers that we cooperate with also use Centric solutions. Centric PLM will be able to better support our product design and development, and connect more departments. Mercery is also proud to work with Centric to create the first PLM case in jewelry in China. ”

The Mercery team was particularly impressed by Centric PLM’s functionality for designers, and sees Centric PLM as a digital foundation that will enable them to achieve their strategic goals.

“In order for a company to make a good product and even empower customers, all employees need to work in the same direction. We implemented Centric PLM to provide each employee with the best tools to improve productivity and service capabilities, while laying the digital foundation for future growth,” concludes Ms. Lai Yanfen.

“We are very pleased to announce our partnership with Mercery, who are leading the way in China’s jewelry industry with a pioneering implementation of Centric PLM,” says Chris Groves, CEO of Centric Software. “We look forward to working with Mercery’s team to empower Mercery’s future development.”

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Mercery (

Shenzhen Manchi Jewelry Co., Ltd. (MERCERY) was established in 2008, focusing on the design, production and sales of jewelry. Manch offers 925 sterling silver, copper, 14K gold and stainless steel jewelry, has a professional team of more than 50 designers, and a factory with more than 800 employees, with a monthly production capacity of more than 600,000 pieces, and its products are exported to Europe, America, Asia and Australia.

With more than 15 years of cooperation with global fashion jewelry brands, channel and brand management experience, Manchi has successfully incubated five wholly-owned subsidiaries in China, and set up branches in important international markets such as the United States, the United Kingdom, and Germany, supporting the brand store sales and service network in more than 100 countries and regions around the world. Today, Manch defines its business as an OEM and ODM-based fashion jewelry foreign trade brand, specializing in the design and manufacture of semi-fine and fashion jewelry.

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market Intelligence™ is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins.  Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade and 4 excellence awards from Just Style.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are Trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

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