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29 August, 2022

Style Union Set to Meet Faster Time to Market Goals with Centric PLM

Indian fashion brand increases visibility of product development to deliver industry-leading inventory turnover 

CAMPBELL, Calif., August 30, 2022 – Style Union, the Indian direct-to-consumer fashion retailer has successfully implemented Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals. 

Style Union is a modern fashion retailer based in India which sells womenswear, menswear, kidswear and accessories online and across its own stores. 

Ekta Biyani, Co-founder of Style Union, explains why the company sought a single platform for all product-related data and processes, “As Style Union grows rapidly, it is vital that we streamline sourcing and information sharing with all our vendors. We believe PLM will help us to achieve this, whilst improving the productivity of employees and eliminating administrative tasks.” 

Centric PLM stood out during Style Union’s selection process, “Centric is working with the world’s best fashion brands and retailers, and their new features are always created hand-in-hand with their customer’s needs. We trust that we will benefit from the latest innovations without any effort or additional costs,” says Biyani. 

Style Union selected Centric PLM and deployed in just 12 weeks.  Sankat Mochan, Head of Supply Chain at Style Union describes the process, “The Centric implementation team were fantastic. Their extensive knowledge and experience meant the whole process was smooth, and we never felt rushed at any stage.” 

Since onboarding Centric PLM, Style Union continues to expand rapidly, and the retailer has plans to open a new store almost every week during the current financial year. With Centric’s scalable, digital foundation in place, the company is able to provide a strong foundation for this growth and empower teams to navigate challenges including inflation, rise in fabric costs and demand uncertainty.  

As well as store expansion, Style Union also aims to optimize inventory turnover and in order to achieve this, the company needs visibility into product development.  “The window to sell products in-store is very limited, so we wanted to remove any bottlenecks which would slow down product development. With Centric PLM, we can harness data in real-time to create and develop new products quicker. We will be able to achieve better product delivery with every season,” says Mochan. 

“Centric PLM connects buying, sourcing, designing, merchandising, supply chain and vendors in one place so the communication is clear and information is accurate. You can see the progress of each product and take action when necessary,” adds Alok Dharadhar, Head of Planning at Style Union. 

“We are proud to partner with Style Union and empower them to reach growth ambitions whilst overcoming market challenges,” comments Chris Groves, President and CEO of Centric Software. “With Centric PLM, Style Union will be able to offer customers the products they want, in a short time frame.” 

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Style Union (www. 

When it comes to style, we believe in an authentic expression and fresh approach. Style Union is the ultimate style destination for the fashion hungry. We offer seasonal statement lines for women, men and kids. Discover the most trending styles with a youthful spirit. From coveted classics to the latest trends, find all you need without breaking the bank. Whether you’re catching up with friends or attending a party, you can always rely on us. 


Centric Software ( 

 From its headquarters in Silicon Valley, Centric Software® provides a Retail Consumer Product Concept Digital Transformation platform for fashion, retail, footwear, luxury, outdoor products, consumer electronics and consumer goods, including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, offers enterprise-class merchandise planning, product development, sourcing, quality, and product portfolio optimization innovations specifically for fast-paced consumer industries. movement. Centric’s Visual Innovation Dashboards (CVIP) offer highly visual digital dashboard experiences for collaboration and decision making. Centric Retail Planning is an innovative cloud solution provided by Armonica Retail S.R.L. that delivers an end-to-end retail planning process designed to maximize performance in the retail industry. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-commerce, planning and more, as well as creative tools like Adobe® Illustrator and a series of 3D CAD connectors. Centric’s innovations are 100% market driven, with the highest user adoption rate and fastest time to return on investment in the industry. All Centric innovations shorten time to market, drive product innovation and reduce costs.  

Centric Software is majority owned by Dassault Systèmes (Euronext Paris: # 13065, DSY.PA), a world leader in 3D design software, 3D Digital Mock Up and PLM solutions.  

Centric Software has received numerous industry awards and recognitions, including being named by Red Herring to its Global Top 100 list in 2013, 2015, and 2016. Centric has also received multiple Excellence Awards from Frost & Sullivan in 2012, 2016, 2018, and 2021. 

Centric Software is a registered trademark of Centric Software Inc. All other brand and product names may be trademarks of their respective owners. 

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