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1 December, 2015

Humberto Roa is Appointed Vice President of Innovation at Centric Software

LOS GATOS, Calif., December 1, 2015 – Centric Software announces the appointment of Humberto Roa as VP of Innovation.

In his new role, Humberto Roa will lead Centric Software’s innovation, mobile and cloud initiatives. Key projects will include expanding Centric’s suite of mobile PLM apps, driving the development of Centric Cloud PLM for small businesses and leading a new Innovation Lab.

Since joining Centric in 1999, Roa has held many positions including Business Consultant, Product Manager and Director of Mobile Products and Innovation. He successfully led the development of 11 mobile apps which are used to facilitate the design, development and retailing of consumer goods, such as fashion, luxury, footwear and accessories.

Working in partnership with customers to incubate and grow new ideas is what motivates him. “By exploring new and emerging technologies and working hand in hand with our customers, leading brands and retailers from around the world, we can develop innovative and improved tools to allow new, disruptive ways of working. Centric’s new Innovation Lab will give us the forum to keep thinking outside the traditional PLM box. Nothing beats working closely with a customer and seeing their eyes widen when we hit upon a solution,” he says.

“Humberto’s natural curiosity and creative mindset together with his deep industry and technical knowledge are invaluable as we continue to push the boundaries of PLM into new and unexplored territory,” declares Chris Groves, President and CEO of the company.

Roa previously worked for Amazon as a Senior Product Manager. He also founded two technology award winning companies: Yorder which specialized in mobile and social commerce systems that connect sports teams, live event venues, mobile gourmet food vendors and restaurants with on-the-go, social media savvy consumers and Salmon Rock which provides strategic and tactical product management and product marketing services.

Centric Software, Inc. (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury, and consumer goods.  Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric Cloud packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM. Red Herring named Centric to its Top 100 Global list in 2013 and 2015.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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