655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

20 May, 2019

Huijie Group Adopts Centric PLM

CAMPBELL, Calif., 21 May, 2019 – Shenzhen Huijie Group (Huijie), a leading intimates company in China, has successfully implemented Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to help them achieve their strategic and operational digital transformation goals.

As a leader in China’s undergarment industry, Huijie specializes in underwear ergonomics research, process technology research, brand planning and promotion, development and design, manufacturing and marketing. It has had a strong market share in China’s underwear industry for eight consecutive years.

The relationship between Huijie and Centric Software began in Shenzhen in 2017 when Ms. Li Wanzhen, General Manager of Huijie Business Department, participated in a Centric experience activity with her team. Centric’s highly visual, modern and mobile innovations make the product development process truly digital, which coincides with Huijie’s digital strategy.

Huijie selected Centric 8 PLM to build a digital platform for one of its underwear brands, Langerie, which is aimed at young women who value fashion and style. Huijie recently announced that the solution was successfully implemented.

“Establishing the Centric PLM platform enables us to improve our working model and mode of thinking,” says Ms. Li Wanzhen. “What we have gained is not just a system, but a better framework and mindset for work and collaboration, which has greatly improved efficiency. At the same time, the bond between Huijie and Centric has deepened.”

“Every member of the Centric team throughout the project has been incredibly supportive. They were quick to reply during each phase and supported us fully. Everyone here at Huijie are really happy with the go-live; with the project being a very positive experience for us due to the open line of communication with Centric throughout. Overall, the project expectations were realized and we are deeply impressed with the Centric team.” Continues Ms. Li Wanzhen.

“We are delighted to announce that Huijie has successfully implemented Centric PLM,” says Chris Groves, President and CEO of Centric Software. “Huijie is pursuing a digital strategy that fits perfectly with Centric’s future-focused, innovative PLM technology and we look forward to strengthening our partnership further.”


Request a Demo


Huijie Group (

Huijie Co., Ltd. is a group company specializing in underwear ergonomics research, product design, production and manufacturing, marketing and brand promotion. Huijie currently owns eight different brands, including Maniform, Enweis, Langerie, Sunflora, COYEEE, J.BASCHI, Secret Weapon and Tes doux. These brands cover all undergarment categories for women, men and children. Other product offerings include homewear, shapewear, thermal wear, swimwear, accessories and beauty products.

Headquartered in Shenzhen, Huijie Group has design centers in Shanghai, Beijing, Shenzhen and Paris. Huijie currently owns more than 60 patents, 14 of which are invention patents. Huijie Group has been recognized as an Enterprise Technology Center in Shenzhen.


Centric Software (

From its headquarters in Silicon Valley, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB provides innovative PLM technology and key industry learnings for emerging brands. Centric Visual Innovation Platform (VIP) offers a fully visual, transformative experience via large touch-screens and mobile devices, revolutionizing group decision making and creative collaboration while dramatically condensing time to market and product innovation. Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D Digital Mock Up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016.  Centric also received various excellence awards from Frost & Sullivan in 2012, 2016 and 2018.

 Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Share this page