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20 March, 2024

Wöhrl Drives Higher Margins with AI-Powered Centric Pricing & Inventory

German retail clothing company enlists AI-powered Centric Pricing & Inventory to improve margins and productivity

CAMPBELL, Calif., March 21, 2024 – Centric Software® is delighted to announce the release of a success story about its customer, Rudolf Wöhrl SE. 

Founded in 1933 and based in Nuremburg, Germany first as a fashion house and now a national German retailer, Wöhrl sells men’s, women’s and children’s clothing and accessories. The company evolved through the years and underwent restructuring in 2017, boasting 29 retail stores and online sales via their website.

Having survived several market events over the past 90 years, Wöhrl was looking to optimize their resources with respect to cost of goods (COGS) and to better control their inventory to fight any future disruptions. This includes the way that markdowns are handled. The company says, “We used a fixed markdown ladder and it did happen that we marked down items that should not have been marked down in the first place.”

To mitigate that, the company wants to manage productivity along the entire lifecycle to reduce the ending-stock. Wöhrl selected Centric Pricing & Inventory™ for the AI power it brings to achieve their goals of increasing margins and reducing markdowns without increasing inventory.

Read the full story to find out: by what percentage they were able to increase gross profit margins, how the integration into Wöhrl’s tech stack went and the interesting results of the test they ran on the concept of dynamic pricing!

Read the full story

Rudolf Wöhrl SE ( Established in 1933 by Rudolf Wöhrl, Wöhrl is one of Germany’s largest family-run fashion companies. Having survived the second world war, Wöhrl went through ups and downs but celebrated its 90th year of existence in 2023. A successful restructuring in 2017 modernized the company, with a then-annual turnover of €262 million, saving almost all jobs. Today, the company employs just under 1,400 people and sells men’s, women’s and children’s international brands of clothing in their 29 retail stores and online.

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in consumer goods like fashion, outdoor, luxury, home, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

· Centric PLM™, the leading PLM solution for consumer goods, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity.

· Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance resulting in a 110% increase in margin.

· Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.

· Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with a proven 12% increase in average initial price point.

· Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, increasing product portfolios by up to 90% using the same resources.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.

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