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16 October, 2023

Seidensticker Group to Boost Interconnectivity with Centric PLM

European fashion manufacturer partners with Centric Software to replace legacy PDM and increase efficiency

CAMPBELL, Calif., October 17, 2023Centric Software®, the Product Lifecycle Management (PLM) market leader, proudly announces its partnership with Seidensticker Group, a leading German-based fashion manufacturer. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, footwear, sporting goods, furniture, home décor, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 1919 by Walter Seidensticker Sr., the company has become a byword for excellent blouses and shirts. As a globally active and future-oriented textile manufacturer with a clear vision, the Seidensticker Group implements and continuously optimizes both its corporate goals and its high standards worldwide.

Seidensticker was looking for innovative solutions to replace its outdated PDM system as well as to optimize work processes across different time zones and teams working with different systems. They knew a modern, cloud-based PLM solution could help them overcome the challenges facing global fashion brands — price, quality and speed.

“We want to offer high-quality products with a good price-performance ratio as quickly as possible, so time to market is crucial,” says Horst Gersmeyer, Chief Operating Officer at Seidensticker. “We are headquartered in Germany, have a large branch office in Hong Kong and four production facilities in Asia. That’s why interconnectivity is key. We needed to connect all different parts of the organization involved in product development, from the initial idea to sales.”

Visibility, transparency, streamlined workflows, a single repository for data accessible anytime from anywhere, product development efficiencies and scalability were critical features they needed in a PLM. Building resilience to external market challenges such as supply chain disruptions, and sustainability measurement and documentation were also high on the list of needs that led Gersmeyer and his team to select Centric PLM™.

“Centric’s standard out of the box capabilities met our immediate requirements to harmonize work processes and provide a unified, web-based platform,” explains Gersmeyer. “It will enable fast end-to-end data transfer and integration across the different parts of the organization.”

Seidensticker expects to reduce costs and resources with the speed, efficiency and transparency Centric PLM delivers. They also plan to evolve their business and partnership with Centric Software.

“To us, working with Centric Software is a strategic partnership that will continue long after the implementation and we imagine adding other modules in the future, such as Quality Control, and 3D for product development,” says Gersmeyer.

“We are proud of our long-term partnership with Seidensticker as they modernize and streamline their business globally,” says Fabrice Canonge, President of Centric Software. “We are excited that they’ve chosen Centric PLM to enable them to continue to deliver high-quality fashions, quickly to their customers.”

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Seidensticker Group (

The Seidensticker group of companies was founded in 1919 in Bielefeld and employs approximately 2,400 employees worldwide. The group manufactures close to 11 million pieces per year and is 100% family owned. The group of companies is managed by the Executive Partners Frank and Gerd Oliver Seidensticker – together with Dr. Silvia Bentzinger (CEO), Dr. Marc Barrantes (CF) and Dr. Horst Gersmeyer (COO).

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in consumer goods like fashion, outdoor, luxury, home, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

· Centric PLM™, the leading PLM solution for consumer goods, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity.

· Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance resulting in a 110% increase in margin.

· Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.

· Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with a proven 12% increase in average initial price point.

· Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, increasing product portfolios by up to 90% using the same resources.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.

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