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28 December, 2022

Consumer Goods PLM Market Leader Launches Solutions for Consumer Electronics

Centric Software innovations empower consumer electronics brands and retailers to streamline go-to-market beyond traditional PLM 

CAMPBELL, Calif., December 29, 2022Centric Software®, the Product Lifecycle Management (PLM) market leader, now offers next-generation solutions for consumer electronics brands and retailers. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.  

Traditional engineering PLM solutions cover an important but limited portion of the end-to-end product concept-to-launch process. Traditional PLM is not designed to incorporate critical aspects of product commercialization such as financial target plans, retail and assortment planning, product what-iffing and costing, SKU rationalization, product portfolio management (PPM), quality (QMS), sustainability and channel management. Consumer electronics brands and retailers often resort to spreadsheets, shared files and emails creating information silos and causing a disconnect between product and go-to-market teams. Time is wasted entering data into different tools, information quickly becomes out of date and errors occur leading to missed sales opportunities.   

Centric Software’s PLM and Visual Board solutions for consumer electronics brands and retailers provide an end-to-end digital platform from product concept-to-launch with one single source of the truth for all teams. Replacing spreadsheets and considerable manual work, Centric solutions connect, complement and expand the role of traditional engineering PLM. Internal silos between engineering and marketing, sales, product and retail teams are broken by linking people, information and processes. Data silos are also broken by linking ERP and other business systems.   

Centric solutions focus on three main aspects of product go-to-market. Brands and retailers develop their Merchandise Financial Plan and architect product strategy to achieve revenue goals. Next, based on accurate data and visuals, product conceptualization and commercialization can begin in alignment with the product slots corresponding to the strategy by region, channel and partner.  Finally, Centric PLM® bridges the gap between engineering and commercialization teams such as sales and marketing by connecting everyone with one source of truth.  

“It’s not just about getting the product ‘right’, it’s about making sure you are bringing the ‘right’ products to market to achieve revenue and margin targets,” explains Ron Watson, VP of Product at Centric Software. “Centric solutions integrate easily with other business systems, delivering a complete product commercialization platform that includes visibility into the supply chain and even packaging. Both are key when creating an overall customer experience and targeting sustainability-related goals.”  

“We are very excited by our launch into consumer electronics which will enable brands and retailers to leverage key-learnings from fast moving consumer goods such as fashion, luxury, outdoor gear and more,” says Chris Groves, President and CEO of Centric Software. “Consumers across the board are more discerning than ever before and are faced with virtually unlimited product options. Centric solutions are proven to offer fast time to value and high ROI for all categories of consumer goods and all go-to-market models.”  

See Centric Software solutions live at CES 2023 – Booth#9622  

Not going to CES?  Learn more about our solutions for consumer electronics or request a demo! 


Centric Software® ( 

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM) platform, Centric PLM®, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric Market Intelligence, powered by StyleSage, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.  

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions. 

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade. 

Centric Software and Centric PLM are registered trademarks of Centric Software, Inc. in the US and other countries. All third party trademarks are trademarks of their respective owners. 

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