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30 August, 2023

Swarovski Enables the Execution of Creative Direction with Centric Software Solutions

Centric PLM removes product development bottlenecks and adds visual collection assortment capabilities with Centric Visual Boards 

CAMPBELL, Calif., 31 August, 2023 – Centric Software® is delighted to announce the release of a success story about its customer, Swarovski.

Founded in 1895 in Austria, the company designs, manufactures and sells fine crystal, gemstones, jewelry and accessories, Swarovski Created Diamonds and zirconia as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach to about 140 countries and employs more than 18,000 people. Swarovski sells direct-to-consumer as well as via retailers, with limited sales of crystals as raw materials to select, high-end brands.

The company found themselves in the situation of having implemented two different PLM systems within several months of each other, to serve separate departments. Even during the implementation of one PLM, it became apparent that the system lacked the functionality Swarovski needed. To make up the shortfall, their expert IT team customized the PLM to get it up to speed. Then the next hurdle was to get the two PLM systems to talk to each other. Head of Brand Operations Marketing at Swarovski, Martin Buchbauer says, “We tried to connect those two systems to one another and also to our ERP. It was highly complex to create these connections. We operated like this for a couple of years, but weren’t satisfied.”

Swarovski decided to go down to one PLM, and began their search with the obvious choice—the other legacy system they were using—but after just a few exploratory sessions, it was clear that another solution needed to be found. Once contact was made with Centric Software, things moved quickly. Buchbauer says, “We explained our situation and within a very short time—a couple of weeks—Centric managed to set up some demo sessions and use-cases.”

Among the benefits that convinced Swarovski to select Centric PLM™ were seamless integration with ERP, automating a new idea-to-shelf process, increased data accuracy and what turned out to be a whopping 93% reduction in the number of spreadsheets!

Read the full story to get details of more benefits, the unexpected bonus that came in handy during the COVID-19 shutdown, plus how Centric Visual Boards™ have revolutionized assortment planning and boosted the flexibility of viewing collections numerous different ways, in an instant. 

Read the full story

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Swarovski (

Masters of Light. Since 1895 Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.


Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Boards™ offer highly visual, touch-screen experiences for collaboration and decision-making. Centric Planning™ is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance.  Centric Market Intelligence™, is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Among many other market-driven innovations, Centric Software is widely known for its connectivity to dozens of other enterprise systems, including ERP, DAM, PIM, e-com and more, in addition to creative tools such as Adobe® Illustrator, a host of 3D CAD connectors and sustainability tools, such as HIGG. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade and 4 excellence awards from Just Style.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Market Intelligence and Centric Visual Boards are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

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