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6 April, 2022

Joelle Collection Chooses Centric PLM to Enact Digital Transformation

Apparel company infuses efficiency into their workflows

CAMPBELL, Calif., April 7, 2022 – Joelle Collection, a womenswear company, has selected Centric Software®’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Based in Quebec, Canada, Joelle Collection was formed in 2016 with the goal of breaking the rules of fashion, encouraging women to step out of their comfort zone, develop their self-confidence and become the best version of themselves. They sell mainly DTC but opened their first brick and mortar store offering personalized in-store styling services and plan to increase retail distribution in the future.

Using Excel for product development was making it hard to get the right information to the right person. The company releases new collections 12 times a year with monthly themes. Not having a central, accessible location for up-to-date product data and communication was slowing them down.

Joelle was already using digital applications in design and manufacturing but lacked a cohesive product development platform to tie it all together, so they began a search for PLM. They looked at five different vendors including a customized system, but in the end, selected Centric PLM.

Billy Lacasse, Owner and Founder at Joelle Collection, says, “We wanted to digitalize and automate our processes. Centric was the solution that met our needs.” As a young and growing company, Joelle’s people are at ease with technology. Lacasse states, “[Centric PLM] offers a system adapted to the new generation of users.”

The company is looking forward to getting the platform up and running. “We expect to see optimization of our resources and time, cutting down steps in our processes and reducing the use of Excel spreadsheets,” says Lacasse. “We are very satisfied with the guidance and support that the Centric team has given us.”

Chris Groves, President and CEO of Centric Software says, “I am proud that Joelle Collection, a dynamic and growing apparel company, has chosen to place their trust in Centric Software. We look forward to partnering with them on their digital transformation journey.”


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Joelle Collection (

Working for several years in the field of styling and fashion, Joelle Desaulniers created her own universe that is known under the name of JOELLE. Our mission is to break the rules of fashion already pre-established by our society by putting women at the heart of our priorities in the making of our clothes. We want to encourage women to dare to step out of their comfort zone. The objective is to allow women to develop self-confidence and to blossom in order to give themselves the power to evolve towards the best version of themselves.

The quality and luxury offered by JOELLE are characterized by the pieces created and sold through our website as well as the physical store in Trois-Rivières, Québec. In other words, the place stands out as the artery of smart fashion.

“Dare to be that difference in our universe. Give yourself this power. The beauty between this uniqueness and this philosophy; it’s all of us!”

– Joelle


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

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